Managing the Amazon channel is complex, and ad formats are constantly changing. Various non-advertising factors—such as inventory, pricing, and placement in search results—influence advertising performance. This white paper outlines the ecommerce data strategy required for advertisers to scale.
Required characteristics of a sound data infrastructure
The different retail data types to contend with
The importance of connecting fragmented data sets
Common data challenges advertisers face
The components of an ecommerce data stack
Plus: The Data Strategy Checklist
