WHITE PAPER

The TikTok Shop marketing checklist

TikTok Shop is essential to any good e-commerce strategy. Think of it like your ultimate incrementality play. Unlike Amazon, TikTok is a discovery platform—you’re reaching people who go to the app to be entertained, not necessarily to shop.

But to really succeed on TikTok, you need a strong pulse on what’s working. Our whitepaper gives you a simple checklist for your TikTok Shop strategy. We’ll break down:

Building and scaling a TikTok Live and TikTok affiliate strategy.

Measuring TikTok performance across the funnel, including by tying your TikTok marketing to Amazon sales.

Deciding which of your internal teams should “own” your TikTok strategy.

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