It can be intimidating—but luckily, Amazon gives you two critical tools to help get you there: the Product Category Insights, Opportunity Explorer and Search Query Performance dashboard.
If you’re an agency, you’re probably still fleshing out your strategy for Amazon Marketing Cloud (AMC). Maybe you already know that AMC is a powerful analytics platform that can unlock New-to-Brand metrics, shopper journeys ...
Latin America is the world’s rising e-commerce powerhouse. The region boasts 3 of the 10 countries with the fastest-growing e-commerce markets: Argentina, Mexico, and Brazil. If you aren’t taking the Latin America market seriously, you’re ...
Put your knowledge of Amazon sponsored ads to the test
How much do you really know about Amazon’s sponsored ads? If you work with Amazon, you probably interact with sponsored ads all the time—but there may be many more nuances to these ads than you realize.
If you’re a brand, you’re probably still fleshing out your strategy for Amazon Marketing Cloud (AMC). You already spend on DSP, and you want to better understand and measure the impact of your advertising dollars, such as ...
As much as possible, you want to steal sales—all while making sure your sales aren’t getting stolen, either. In this webinar, Chris Middings of Lean Edge Marketing will walk you through how to build a competitor-aware ad strategy.
.jpg)
