Experience the next evolution of AMC insights with Intentwise Explore

Introduction and Agenda

Kenton Snyder: Thanks for joining today. We’re really excited to walk through enhancements we’ve made to our Amazon Marketing Cloud (AMC) solution, Intentwise Explore. Many of you are already users, so today you’ll see a refreshed user experience, new visuals, added functions, and expanded use cases—all of which are now available in your accounts.

We’ll cover:

1. A complete visual refresh designed to be presentation-ready.
2. New functions unlocking deeper levels of analysis.
3. Custom use cases that answer key business questions.
4. Added flexibility for AI-driven insights and custom dashboards.

Visual Refresh and Flexibility

Kenton Snyder: Previously, our UI was based on a component system we built on top of another platform. Now, everything is fully native to Intentwise, giving us far more flexibility. This means we can build visuals faster, customize them more easily, and deliver richer insights.

Path-to-Conversion Dashboard

Kenton Snyder: Let’s look at the new Path to Conversion dashboard. You’ll notice new visuals, metrics, and functions. For example, in the first-to-last touch path analysis, I can isolate just DSP to see its downstream effect, or highlight only paths ending in Sponsored Products. These functions weren’t possible before.

We’ve also unlocked reporting around shopping journey abandonment. You can now see where shoppers drop off—whether at detail page views, add-to-cart, or wishlist—and break that down at a product level.

Sreenath Reddy: This is a strong jump-off point for audience creation. Large pools—like detail page viewers—can become direct retargeting audiences. Smaller pools—like add-to-wishlist—are great for lookalike audiences. These are custom-built queries unique to Intentwise, not standard AMC.

Shopper Funnel View

Kenton Snyder: Another new addition is the Shopper Funnel view. Here you can track new-to-brand acquisition and customer acquisition cost month by month—turning them into operating metrics you can monitor over time.

Sreenath Reddy: Normally in ad consoles, new-to-brand is reported only at the campaign level. But here, you see account-wide new-to-brand performance. And since every brand defines it differently, we can also customize new-to-brand definitions for your business.

Kenton Snyder: With our new flexibility, we can build custom dashboards in just 3–4 days—compared to two weeks before.

New-to-Brand and Campaign Insights

Kenton Snyder: Another enhancement is comparing new-to-brand purchases by campaign alongside overall ad performance. For example, Sponsored Brands might deliver 58% new-to-brand, and now you can layer in acquisition cost and new-to-brand ACOS.

Sreenath Reddy: We’ve also added download buttons to every visual. You can instantly export PowerPoint-ready images or PDFs, solving a big pain point from before.

Upcoming Features

Kenton Snyder: Coming soon, we’re rolling out Audience Actions directly within dashboards. For example, in the Shopping Abandoners report, you’ll be able to click an icon and instantly create an audience—without switching screens.

Sreenath Reddy: The old idea of static dashboards is gone. Every dashboard is becoming an application where you can take actions. Audience creation is just the first of many features.

Kenton Snyder: We’re also building:

• Customer Lifetime Value (CLV) reports using 5-year lookback data.
• A tentpole analysis view ahead of Q4.
• Color theming so agencies or brands can match dashboards to their brand style.

All of this makes dashboards more actionable, presentation-ready, and shareable.

Closing and Q&A

Sreenath Reddy: I’m also running a weekly series of AMC educational posts—feel free to follow along for ongoing learning.

Kenton Snyder: If you have questions, reach out via email, live chat, or during future sessions. We’d love your feedback as you dive into these new dashboards.

Thank you for joining today—we’re excited for you to experience the next evolution of AMC insights with Intentwise Explore.

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