Cut through the metric noise: The KPIs Amazon brands really need
Upcoming webinar
On-demand webinar
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February 18, 2026
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9:00 am

Cut through the metric noise: The KPIs Amazon brands really need

Most Amazon brands track dozens, if not hundreds, of metrics. In this webinar, we’ll give you a practical strategy to cut through the noise and track the metrics you need most.

Sreenath Reddy
CEO, Founder
Kenton Snyder
Product Manager
Tom Jakab
Director of Analytics
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February 18, 2026
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Transcript

Most Amazon brands track dozens of KPIs across Amazon, DSP, Sponsored Ads, Vendor Central, Walmart, TikTok, and more. But, even in our data-rich age, they still struggle to explain performance or make confident decisions.

In this session, Tom Jakab, Director of Analytics at Intentwise, will show 1P brands a better way. He'll introduce a practical framework to help Amazon 1P brands cut through the metrics noise and build a decision-first analytics foundation.

You’ll learn which signals actually matter, how to connect analytics to real business decisions, and how to establish a minimum baseline for 1P analytics in 2026. 

By the end of the session, you'll walk away with a better sense of the data points you most need to track.

Register now, and join us for the webinar on February 18 at 9 am PST/12 pm EST.

Most Amazon brands track dozens of KPIs across Amazon, DSP, Sponsored Ads, Vendor Central, Walmart, TikTok, and more. But, even in our data-rich age, they still struggle to explain performance or make confident decisions.

In this session, Tom Jakab, Director of Analytics at Intentwise, will show 1P brands a better way. He'll introduce a practical framework to help Amazon 1P brands cut through the metrics noise and build a decision-first analytics foundation.

You’ll learn which signals actually matter, how to connect analytics to real business decisions, and how to establish a minimum baseline for 1P analytics in 2026. 

By the end of the session, you'll walk away with a better sense of the data points you most need to track.