The problem:
The Belgium-based agency MJco represents clients that sell across 19 different countries. The agency wanted to scale its operations, but without outsourcing its bid strategy to AI.
When relying too much on AI, “you lose a lot of granularity,” said Marijn Van Daele, co-founder of MJco. Maintaining a custom touch was essential.
The solution:
Switching to the Intentwise Ad Optimizer saved MJco 25% of its time. With Intentwise, Van Daele could write automated rules, copy them across multiple accounts and multiple international marketplaces, and make slight customizations, all in minutes.
Adjusting bids has never been easier. “I just open the data from the hourly metrics, put it next to the rules, and in several minutes, you have all the rules for every day of the week to boost your bid,” Van Daele said.
Every Monday morning, Van Daele also applies bid and targeting recommendations that our software automatically surfaces, tailored to each country where MJco clients sell their products.
That extra time saved allowed the agency to onboard 2-3 new clients, even as it increased the overall amount of spend it managed.
MJco also layered in insights from AMC, including path to conversion data, which allowed the agency to see which of its campaigns were driving sales without credit.
For one brand that sells puzzles, MJco discovered that the combination of Sponsored Brands and Sponsored Products ads was essential for driving conversions.
So MJco could confidently bid up higher on SB ads, knowing many were kickstarting a shopper’s purchase journey.
The results speak for themselves. Since switching to Intentwise, the agency saw a 36% growth in revenue while also growing operational profit by 5%.
