The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. In late September, Google is simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.”
Machine Learning is something we at Intentwise apply pretty much in all areas that we work on. The more attributes such as click, device, geo, keyword, search term, etc.. that the algorithms use the better the model turns out. It will be interesting to see the results of these settings over the course of the next few months.
Read our post “Google Academy for Ads and Adwords certification” to understand the implication of all Adwords courses and certifications moving to the Academy for Ads interface.