AMS Feature Update: Promo Codes On Vendor Central

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Types of Amazon Advertising Promos

Amazon Marketing Services announced a new feature update for Vendors using the Vendor Central account. This update makes the process of creating a new Promo Code much easier.

To create a new one, go to Merchandising > Create a Promotion > Promo Code

You can add products directly to your promo code―no spreadsheets necessary.

AMS Promo Code

You can now opt-in to share your code with participants in the Amazon Associates and the Amazon Influencers programs. This could mean potential referral customers to your promotion.

The updated codes offer multiple redemption options. You’ve just made it easier for your customers to redeem promo codes once, on multiple eligible items in one order, or in multiple checkouts.

The time window has also significantly expanded. Promo codes can now last up to 120 days.

Watch this space for more updates.

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