Amazon Standard Identification Number (ASIN) Archives

Retail Media

April 26, 2022

Michelle Bonadonna of VantageBP Talks Marketplace Brand Protection

Intentwise's Jason Chan spoke with Michelle Bonadonna, sales director at VantageBP, at Prosper Show 2022 about brand protection on marketplaces.

Ad Optimization

November 23, 2021

Last-Minute Tips For Amazon Advertisers Ahead of Black Friday/Cyber Monday

Black Friday and Cyber Monday are almost here. We have compiled six essential last-minute tips with regards to Amazon advertising.

Ad Optimization

October 10, 2020

Amazon Prime Day 2020 Dos and Don’ts For Advertisers

Amazon recently announced that Prime Day 2020 will run on October 13 and 14. Here are 5 last-minute items to keep in mind. Avoid running out of budgets, Avoid basic misses: Products, Keywords, Product Targets., Avoid run-away spend in auto campaigns., Raise bids on keywords that are important to you, Protect your brand term, but to a limit

Ad Optimization

January 28, 2020

Leverage ASINs that Show Up in Auto Campaign Search Terms

Ever wondered why you see ASINs in your auto campaign search term report? Especially knowing that shoppers don’t necessarily search by ASINs?

Ad Optimization

December 30, 2019

You Could be Missing ASINs in Your Campaigns

As you optimize your Amazon Advertising campaigns and tweak account structure, you can inadvertently leave ASINs/products out of manual or auto campaigns.

Ad Optimization

December 23, 2019

Preserve Spend & ACOS: Pause ASINs on Deal in Auto Campaigns

When an ASIN goes on a deal, the spend on that ASIN within auto campaigns typically shoots up, and so does the ACOS. You will notice that the search term "today's deals placement" consumes abnormally high spend.

Amazon Standard Identification Number (ASIN)