Cost Per Click (CPC)

Ad Optimization

April 19, 2022

Ad Advance’s Joe Shelerud on Amazon DSP

In this episode of Expert Connect, CEO Sreenath Reddy speaks with Joe Shelerud, owner, co-founder, and CEO of Ad Advance.

Retail Media

February 8, 2022

Amazon Breaks Out Ad Revenue for the First Time

In its latest earnings report, the company separated its $31.2 billion ad revenue into a distinct category, highlighting this growing segment of the business.

Ad Optimization

October 2, 2020

A Guide to Leveraging Amazon Sponsored Brands Video

Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced. It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video...