WHITE PAPER

The AMC playbook for brands

Amazon Marketing Cloud is undoubtedly one of the best ways that brands can identify growth opportunities. You can suddenly unlock powerful new insights like:

New-To-Brand rate at the ASIN level

Customer life-time value over 5 years

Repeat purchase rate and time gap between purchases

Path to conversion by various customer segments

In this whitepaper, we’re going to talk through how brands can truly operationalize AMC and extract value. First, we’ll drill down on a few
of these use cases. Then we’ll go through a few common technical challenges with AMC.

Download White Paper