The challenge:
Operator One, a European marketplace operator, functions like an external department for brands. It takes care of all responsibilities related to selling on marketplaces including listing, logistics, advertisement, and VAT filing.
It is a lot to juggle. While helping its clients to scale up, Operator One needs to apply an efficient and workable strategy to manage its accounts—all while also meeting the unique needs of each client.
“It can be very time consuming to roll out and build forward on a strategy when a lot of manual work is involved,” said Romana Matsari, the Marketplace Advertising Specialist at Operator One.
The solution:
Rather than manually set up and optimize all campaigns with a standardized structure, Operator One turned to the Intentwise Ad Optimizer. Intentwise makes it easy to implement flexible, scalable strategies across different accounts without having to go over them one by one.
Matsari has found our powerful rules-based bidding software to be especially useful. In Intentwise, it is easy to execute scalable strategies across different accounts, directly from our platform.
Intentwise offers the best of both worlds. When a bid strategy is more universal, Operator One can easily duplicate rules across a wide range of different client accounts.
For more niche campaigns, meanwhile, Operator One can experiment with new keywords harvested by Intentwise. Operator One sets rules that do this data driven testing method, especially for clients who sell in niche industries that require a tailored approach. “It helps me work more efficiently and it saves time which helps us but more importantly benefits our clients,” Matsari said.
With Intentwise, “manual tasks can now be handed over to a tool that is consistently working towards the same goals as we are. Intentwise finds the optimal keyword bids by automatically bidding up—and reducing the bids for them if they don’t get traction.”
With the help of our software, Operator One can implement successful marketing strategies — designed with each product and each account in mind — and that’s why Operator One recommends Intentwise as a premium tool for campaign management on Marketplaces.
