The problem:
Austen Cayne, Head of Amazon at the agency Motif Digital, wanted to integrate AI into his business.
At first, he tried manually uploading Amazon reports into Claude. But the responses from Claude were imprecise, and Cayne was spending 15-30+ minutes per client gathering all of the relevant reports every time he wanted to ask a question.
The solution:
With Intentwise’s AI Gateway MCP, Cayne could instantly ask Claude all of his diagnostic and business questions, and get back expert-level responses.
AI Gateway automatically connects all of your commerce data to your AI agent, and layers in domain expertise about the e-commerce business.
With his data securely connected to Claude, Cayne could identify new high-potential search terms as well as wasted spend across his client accounts far more quickly.
This past Prime Day, for instance, some of his clients were seeing CPCs as high as $30—either because of a faulty placement modifier or a non-brand term getting pulled into a branded campaign.
Claude instantly located those sources of overspending and the exact reasons behind them.
“AI Gateway allows you to save a lot of time without really getting super deep in the weeds,” Cayne said.
For longer-term planning, Cayne used Claude to build out sophisticated dashboards, including deep forecasting models for his clients.
One day, he asked himself, “I wonder if this could do a bottoms up unit forecast for all of my Amazon brands within the next 30 minutes?” Claude successfully did it within 10 minutes. Cayne didn’t have to upload a single report.
Reporting is easier with AI Gateway, too. Cayne now runs workflows instructing Claude to build highly customized decks for his clients.
With AI Gateway, the agency is saving 3-5 hours per week on building reports alone.
