Amazon Advertising Archives

Amazon Advertising

September 22, 2021

Optimize All Your Targets in a Single Interface with Targeting Page

To ease the hectic & rigorous process of optimization, Amazon has launched another time-saving feature - Targeting Page. This feature helps us find growth areas in just a few steps.

Amazon Advertising

August 20, 2021

Store, Organize, and Reuse Brand Content with Creative Assets

Amazon launched a new feature called Creative Assets to bring ease to Sponsored Brand campaigns. Advertisers can store, organize, & access brand content in a single interface.

Amazon Advertising

July 31, 2021

Amazon Budget Rules – A boon for the Advertisers?

Amazon recently launched a new feature called budget rules. This article discusses its advantages, types, and whether it is a boon for Amazon advertisers?

Amazon Advertising

July 6, 2021

Audience Targeting with Sponsored Display Ads

Sponsored Display audiences can help advertisers target audiences & grow their businesses and engage shoppers - both on and off Amazon.

Amazon Advertising

October 2, 2020

A Guide to Leveraging Amazon Sponsored Brands Video

Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced. It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video...

Amazon Advertising

August 9, 2020

Amazon DSP to Engage Customers Across Shopping Funnel

The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced...

Amazon Advertising, Technology

April 30, 2020

How to Revoke Amazon Advertising API Access for 3rd Party Tools

Revoke Amazon Advertising API access from third-party tools is something that most brands/sellers or agencies forget. Many times we end up evaluating different tools and/or moving from one tool to another. One of the common things to forget in this process is NOT to remove...

Amazon Advertising

April 23, 2020

Why did CTRs increase significantly over the past 4 weeks?

We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.

Amazon Advertising

April 11, 2020

Amazon Launches Sponsored Display Product Targeting

Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.

Amazon Advertising

March 21, 2020

Re-Evaluating Amazon Advertising Plans because of COVID-19?

We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season.

Amazon Advertising

Optimize All Your Targets in a Single Interface with Targeting Page

Store, Organize, and Reuse Brand Content with Creative Assets

Amazon Budget Rules – A boon for the Advertisers?

Audience Targeting with Sponsored Display Ads

A Guide to Leveraging Amazon Sponsored Brands Video

Amazon DSP to Engage Customers Across Shopping Funnel

How to Revoke Amazon Advertising API Access for 3rd Party Tools

Why did CTRs increase significantly over the past 4 weeks?

Amazon Launches Sponsored Display Product Targeting

Re-Evaluating Amazon Advertising Plans because of COVID-19?

Ready to start?

It’s free to try

Subscribe to the Newsletter

Resource

Company

Get Started