Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced. It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video...
The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced...
Revoke Amazon Advertising API access from third-party tools is something that most brands/sellers or agencies forget. Many times we end up evaluating different tools and/or moving from one tool to another. One of the common things to forget in this process is NOT to remove...
We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.
Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.
We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season.
Amazon introduces Manager accounts in the Advertising console. This feature will enable agencies or advertisers to link all the existing and new advertising accounts together.
Amazon posts share a happy mix of the best features of its platform and social media platforms that allows Amazon sellers and vendors to increase their engagement with the customers.
In this blog post, we'll discuss the reasons why you should review and recycle seasonal keywords regularly for Amazon advertising. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
