Amazon Advertising Archives

Amazon Advertising

January 12, 2022

Google, Facebook vs Amazon Ads, Retail Media – Key Differences

The Amazon advertising / Retail media management industry is growing by leaps and bounds and is an exciting new advertising channel. Amazon in just a few short years has become a major player in advertising and its consumer media optimization capabilities have improved dramatically over time.

Amazon Advertising

November 23, 2021

Last-Minute Tips For Amazon Advertisers Ahead of Black Friday/Cyber Monday

Black Friday and Cyber Monday are almost here. We have compiled six essential last-minute tips with regards to Amazon advertising.

Amazon Advertising

September 29, 2021

Ever Wondered What Amazon’s Aggregate TACOS Is?

TACOS (Total Average Cost Of Sales) is an important metric that most advertisers on Amazon track. In this blog, we look at TACOS across all of Amazon.

Amazon Advertising

October 2, 2020

A Guide to Leveraging Amazon Sponsored Brands Video

Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced. It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video...

Amazon Advertising

August 9, 2020

Amazon DSP to Engage Customers Across Shopping Funnel

The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced...

Amazon Advertising, Technology

April 30, 2020

How to Revoke Amazon Advertising API Access for 3rd Party Tools

Revoke Amazon Advertising API access from third-party tools is something that most brands/sellers or agencies forget. Many times we end up evaluating different tools and/or moving from one tool to another. One of the common things to forget in this process is NOT to remove...

Amazon Advertising

April 23, 2020

Why did CTRs increase significantly over the past 4 weeks?

We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.

Amazon Advertising

April 11, 2020

Amazon Launches Sponsored Display Product Targeting

Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.

Amazon Advertising

March 21, 2020

Re-Evaluating Amazon Advertising Plans because of COVID-19?

We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season.

Amazon Advertising

February 11, 2020

Amazon introduces Manager accounts in Advertising console

Amazon introduces Manager accounts in the Advertising console. This feature will enable agencies or advertisers to link all the existing and new advertising accounts together.

Amazon Advertising

Google, Facebook vs Amazon Ads, Retail Media – Key Differences

Last-Minute Tips For Amazon Advertisers Ahead of Black Friday/Cyber Monday

Ever Wondered What Amazon’s Aggregate TACOS Is?

A Guide to Leveraging Amazon Sponsored Brands Video

Amazon DSP to Engage Customers Across Shopping Funnel

How to Revoke Amazon Advertising API Access for 3rd Party Tools

Why did CTRs increase significantly over the past 4 weeks?

Amazon Launches Sponsored Display Product Targeting

Re-Evaluating Amazon Advertising Plans because of COVID-19?

Amazon introduces Manager accounts in Advertising console

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