WHITE PAPER
Developing a 2025 Amazon Data Strategy
Managing the Amazon channel is complex, and ad formats are constantly changing. Various non-advertising factors—such as inventory, pricing, and placement in search results—influence advertising performance. This white paper outlines the ecommerce data strategy required for advertisers to scale.
In the white paper, we cover:
Required characteristics of a sound data infrastructure
Benefits of connecting both retail and ads data
Strategies for preparing your data for action
The best way to calculate Customer Life-Time Value, repeat purchase rate, and other vital metrics
Leveling up your data strategy with Amazon Marketing Cloud
