Managing the Amazon channel is complex, and ad formats are constantly changing. Various non-advertising factors—such as inventory, pricing, and placement in search results—influence advertising performance. This white paper outlines the ecommerce data strategy required for advertisers to scale.
Required characteristics of a sound data infrastructure
Benefits of connecting both retail and ads data
Strategies for preparing your data for action
The best way to calculate Customer Life-Time Value, repeat purchase rate, and other vital metrics
Leveling up your data strategy with Amazon Marketing Cloud