WHITE PAPER
Unpacked: The AMC’s 5-year purchase data set

Amazon just rolled out Amazon Retail Purchases, a data set in Amazon Marketing Cloud that unlocks five full years of purchase history.
Track repeat purchase rates
Map your average repeat purchase timeline by product
Calculate LTV across multiple years
Re-engage cold customers
Measure the long-term benefit of sales promotions
This is one of the most powerful data sources you’re probably overlooking. Our whitepaper is your one-stop shop for the tips and tricks of the Amazon Retail Purchases data.