For years, a debate has raged in the industry about how to manage bids on Amazon. Do you opt for a rules-based approach to change your bids, or do you use an AI?
At Intentwise, we are well-versed in both approaches. We wanted to offer brands and agencies an in-depth outline of what AI and rules can each do for them.
From our white paper, we hope you’ll gain a clear picture of which bid management system makes sense for your business—or, maybe, you’ll decide that your ideal route is to mix and match.
How AI bid management systems are trained
Keyword clustering, dynamic lookback windows, and other features of a good AI
How rules help you optimize non-ACOS KPIs
Why rules unlock the powerful possibilities of dayparting
Plus: What if there was a way to mix and match AI and rules?