Rules vs. AI? How to choose your bid management strategy

For years, a debate has raged in the industry about how to manage bids on Amazon. Do you opt for a rules-based approach to change your bids, or do you use an AI? 

At Intentwise, we are well-versed in both approaches. We wanted to offer brands and agencies an in-depth outline of what AI and rules can each do for them. 

From our white paper, we hope you’ll gain a clear picture of which bid management system makes sense for your business—or, maybe, you’ll decide that your ideal route is to mix and match.