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Amazon Marketing Cloud (AMC) is one of the most powerful analytics platforms around. But because of its complexity, it can be daunting to new users.
You’ve probably heard a lot about it, but there are still some aspects you don’t fully understand. It’s time to answer all of your nagging Amazon Marketing Cloud (AMC) questions.
In this one-of-a-kind Ask Me Anything session, three of our in-house Amazon experts—our CEO Sreenath Reddy, our senior manager of analytics services Shiv Charan, and our lead software engineer Ramesh Karanth—fielded all of your AMC-related questions.
Why your data might look slightly different in AMC than in Seller Central: The short answer is that a small deviation of about 5% is probably normal, because AMC builds its attribution slightly differently than Seller Central does. But if you see big deviations, you may need to validate your query.
Why you are seeing blank rows or columns in AMC: This is likely caused by an AMC restriction on what are called “aggregation thresholds.” Essentially, you need a minimum number of unique users present in the results, or Amazon won’t show the full data. Aggregation thresholds exist in order to protect shopper privacy.
How much you need to spend on DSP before you’re ready for AMC: Even if you aren’t a top spender on DSP, you can still get a lot of critical insights about your Sponsored Ads stack from AMC. For instance, if you run good remarketing campaigns, you’ll want to know what was the first ad they saw that helped attribute. Are your remarketing campaigns getting too much credit? AMC can tell you.
To get answers to these and other pressing questions, stream the full webinar now. Then, visit our AMC Learning Hub to get brush up on the other essentials of AMC.