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Are you investing your time and your spend into the right ad campaigns? You could achieve the most impressive ACOS in the world, but if all of that spend is going toward a non-core product, it’ll be a waste.
A lot of brands simply optimize their campaigns within the Ad Console—but they don’t stop to analyze how those products fit into their account performance.
They should avoid discrepancies between ads and overall performance: You don’t want to invest 20% of your ad spend into a product that only accounts for 5% of total sales, for example.
The solution, as Elizabeth Greene, CEO of Junglr discussed in our recent webinar, is to integrate a 360-degree performance analysis of your catalog into your ad strategy.
Ultimately, with this performance analysis, you can evaluate ad campaigns based on the overall sales contribution of the products in those campaigns.
In this webinar, Greene takes you through a step-by-step guide to bridge this common gap between ads and account performance. She uses the Amazon Business Report and the Products Tab Grid to get there.
Stream the full webinar now.