Amazon Business, Amazon’s B2B commerce platform, is one of the fastest-growing parts of Amazon, driving $60 billion in annualized sales. Business shoppers are an advertiser’s dream: they are high LTV, high-converting, and tend to place larger orders vs. consumer shoppers.
Crafting an advertising strategy specifically for Business shoppers can therefore pay compounding dividends.
In this webinar, Andrew Roth, Sr. GTM Specialist at Amazon Ads, and Intentwise Product Manager Kenton Snyder will walk through how to create a sophisticated, scalable Ads strategy for Amazon Business shoppers.
They’ll highlight:
- Bidding up on Amazon Business shoppers across your Sponsored Products campaigns
- Leveraging Amazon DSP’s B2B shopper segments
- Sharpening audience targeting with Amazon Marketing Cloud, including isolating Business shoppers based on LTV, repeat purchase rate, or previous ad interactions
Join us on November 4 at 10 am PST/1 pm EST for the full webinar.