How does one of the most respected names in cookware think about its full-funnel marketing strategy? And how does it measure the long-term impact of its multi-channel campaigns?
In this special conversation, Keith Hamann, the senior director of marketplaces at Made In Cookware, sits down with Intentwise CEO Sreenath Reddy to discuss the realities of brand-building on Amazon and beyond in 2026.
Together, they’ll break down:
- How Made In Cookware builds its full-funnel marketing strategy
- How Made In Cookware thinks about improving Share of Voice and driving conversions on high-price items
- How Intentwise and Made In collaborate to accelerate marketplace success
This conversation, recorded at Prosper Show, will debut live for the first time on Wednesday, April 8 at 1 pm EST/10 am PST. Register now, and join us on April 8!
Though this conversation is pre-recorded, we’ll be there to answer your follow-ups: Sreenath will be around for a live Q&A after the video airs, so prepare your questions!
How does one of the most respected names in cookware think about its full-funnel marketing strategy? And how does it measure the long-term impact of its multi-channel campaigns?
In this special conversation, Keith Hamann, the senior director of marketplaces at Made In Cookware, sits down with Intentwise CEO Sreenath Reddy to discuss the realities of brand-building on Amazon and beyond in 2026.
Together, they break down:
- How Made In Cookware builds its full-funnel marketing strategy
- How Made In Cookware thinks about improving Share of Voice and driving conversions on high-price items
- How Intentwise and Made In collaborate to accelerate marketplace success
This conversation, recorded at Prosper Show, is now available to watch on-demand.
