The enterprise AMC playbook: How brands drive growth with AMC
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On-demand webinar
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January 15, 2026
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10:00 am

The enterprise AMC playbook: How brands drive growth with AMC

Here’s how to segment Amazon Marketing Cloud data by business unit, tie in first-party data, and customize your audiences and reporting frameworks.

Sreenath Reddy
CEO, Founder
Kenton Snyder
Product Manager
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January 15, 2026
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Transcript

Enterprise brands already know that Amazon Marketing Cloud is one of their most powerful growth engines. The problem is, AMC is usually missing key data. 

When you use AMC, you’re probably craving: 

  • Better segmentation: Organize your queries, audiences, and performance data by sub-brand or business unit. 
  • 1P data: Tie in your first-party data sources for superior measurement, so you can see how your Amazon and first-party channels overlap. 
  • Customizations: Create comprehensive custom dashboards and queries specific to your business needs. 

All of this isn’t just a pipe dream. In this webinar, Intentwise CEO Sreenath Reddy and Intentwise Product Manager Kenton Snyder will show you how to tailor AMC to your business needs. 

Customize your queries and audiences, get every result broken out by sub-brand, and connect your first-party shoppers—all without getting mired in the weeds of AMC. 

Join us on January 15 at 10 am PST/1 pm EST to find out.

Enterprise brands already know that Amazon Marketing Cloud is one of their most powerful growth engines. The problem is, AMC is usually missing key data. 

When you use AMC, you’re probably craving: 

  • Better segmentation: Organize your queries, audiences, and performance data by sub-brand or business unit. 
  • 1P data: Tie in your first-party data sources for superior measurement, so you can see how your Amazon and first-party channels overlap. 
  • Customizations: Create comprehensive custom dashboards and queries specific to your business needs. 

All of this isn’t just a pipe dream. In this webinar, Intentwise CEO Sreenath Reddy and Intentwise Product Manager Kenton Snyder show you how to tailor AMC to your business needs. 

Customize your queries and audiences, get every result broken out by sub-brand, and connect your first-party shoppers—all without getting mired in the weeds of AMC. 

Stream the full webinar now.