Bring Amazon Marketing Cloud data into your AI agent
You can now bring your Amazon Marketing Cloud data into your AI agent.
This innovation means that your AI agent can access Amazon’s full-funnel measurement suite.
Set up recurring workflows, build sophisticated decks, and ask deeper analytics questions that pull in insights from across the Amazon sales funnel.
Data points like New-To-Brand, CAC, LTV, repeat purchase rate, path to purchase, DSP-Sponsored Ads overlap, and so much more are now available to your AI agent.
When you tell Claude to analyze your ad campaigns or to explain an overall revenue drop, it can layer in this sophisticated shopper intelligence to ensure it’s giving you back truly top-quality suggestions.
The marketplace MCP data boom
When it comes to marketplace management, MCPs are only getting more sophisticated.
Intentwise’s AI Gateway MCP now brings in Walmart ads and retail data, ads data for TikTok, Meta, Google, Criteo, and Instacart, and data across Amazon into your AI agent.
For Amazon, we bring in ads, DSP, inventory, retail, Share of Voice, Search Query Performance, Amazon Marketing Stream, and other key data sets into AI Gateway.
Claude and Copilot can build dashboards or run diagnostics that pull from all aspects of the Amazon ecosystem.
Amazon Marketing Cloud was always a challenge for MCPs, but as of today, Amazon Marketing Cloud data is now available in Intentwise’s AI Gateway MCP.
What can you do with AMC data in your MCP?
Here are a few of the potential benefits of bringing AMC data into Claude, Copilot, or ChatGPT.
Enhance your deck builds. When you create performance decks to share with your team or your clients, now you can mix in deep insights about New-To-Brand rates or long-term revenue.
Your AI agent can create performance decks that automatically integrate CAC, repeat purchase rate, path to conversion, NTB, and so many more insights.
Let’s say you’re summarizing performance during a major sales event. Your AI agent can automatically build for you a view of the New-To-Brand share of all of your products.
Or it can trace the long-term value of the shoppers you acquired during last year’s sales event.
Ask deeper questions about performance. Your AI agent is already able to explain to you why your ad revenue dropped. Now it can also update you about critical shopper intelligence questions.
Let’s say you want to know which of your products have seen the biggest decline in New-To-Brand shoppers over the last 6 months.
Or maybe you want to set an alert for when your CAC increases significantly.
Or you want to pull up a list of products where your average CAC is approaching your average LTV—because that means there’s something breaking in the funnel.
These are just a few examples. Really the possibilities are vast. With AI Gateway, you can put any of Amazon’s data sets together easily.
Want to know which of your high-NTB ASINs has the lowest organic ranking on Amazon? Your AI agent can cobble together the answer for you in minutes.
Think long-term about your ad campaigns. With the benefit of AMC data, your AI agent will now be able to use more sophisticated rubrics for evaluating ad campaigns.
Having AI evaluate upper-funnel campaigns, for instance, has always been a challenge, because last-touch attribution always under-reports the real value of these campaigns.
With AMC data, however, your AI agent can give upper-funnel ads credit for sales lower down the funnel.
So you’ll be able to ask your AI agent to identify the top 3 and bottom 3 upper-funnel campaigns, and it’ll be able to quickly sort what’s working and what isn’t based on sophisticated, multi-touch analysis.
What are the limitations of AMC data in AI Gateway?
AI Gateway pulls in data from Intentwise Explore, our platform to accelerate Amazon Marketing Cloud. Intentwise Explore comes with dozens of pre-written queries that you can customize with the click of a button.
We can also write end-to-end custom queries for you, and they’ll appear in our platform.
We say this because, for now, you can only run queries in AI Gateway that you’re able to run within our existing Intentwise Explore. You also need to first run the query natively in Intentwise Explore before you can send the data to your AI agent.
That does mean there are some limitations, but our library is so extensive that you’ll find pretty much everything you need: every data point you want about life-time value, path to purchase, the overlap between DSP ads, time to conversion, typical purchase intervals, the performance of deal vs. non-deal shoppers, and so much more.
Unlock the full value of AI-driven analytics and workflows today. Try AI Gateway for free for 2 weeks.
