Imagine you never had to wait again to know if you lost the Buy Box on Amazon or if your product price changed.
Typically, these are automated—but consequential—shifts that happen on marketplaces without your knowledge.
You only find out about, say, a Buy Box loss or a stockout retroactively, when checking your weekly retail and sales reports.
No longer. With a combination of AI-driven analysis and a foundation of an enriched, connected data set across your marketplaces, you can now see all of these consequential marketplace shifts as they happen.
In fact, this is exactly what we’ve built inside Product 360, a core feature of our Intentwise Intelligence product.
Every time you log into Product 360, you’ll be able to see a live “Events Stream” showing Buy Box losses, suppressed ads, stockouts, performance swings, and much more.
Whether you’re a brand or an agency, you’ll always know what demands your attention.
We’re rolling out the Events Stream capabilities over the coming week to all Product 360 customers, and we couldn’t be more excited.
Why does a real-time events view matter?
To succeed on marketplaces today, you need a way to identify swings in real time.
We all know that marketplaces these days move incredibly fast. If you lose Buy Box, or if your inventory slips to critical levels, you could lose your hard-earned search positioning quickly.
By now it’s a familiar story: brands are selling on more marketplaces than ever, which also means their data is living across ever-more siloes.
But the demands of modern marketplaces are so expansive that few brands have the time to constantly re-check performance swings or inventory issues.
What you need is a system that displays all of these critical changes for you up front, with contextual, enriched information that points toward the source of every performance swing and inventory dip.
That’s where a live events queue comes in. If you connect all of your signals together, and run an always-on diagnostics AI on top of it, you’ll be able to locate all of these sources of change as they happen.
The key, of course, is the first point: establishing a connected data foundation. This is something that sets Intentwise apart.
Our Commerce Observability platform synthesizes all of your fragmented signals into a single architecture that tells you what happened, why, and how to fix it.
It’s also perfectly positioned for AI-driven analysis.
In a world of sometimes confusingly interconnected marketplace signals, we’ll be able to unwind all of those relationships for you, so you understand what’s happening across all of your accounts.
How does Intentwise fit in?
This week, we’re rolling out a new feature, called Events Stream, that lets you see the most pressing events in your account every time you log in.
Events Stream will show you a live view of what urgently demands your attention. It’ll surface:
- Lost Buy Boxes
- Price Swings
- Stockouts
- Suppressed ads
It’ll also track sales anomalies on the product level. So if one of your products is suddenly underperforming or over performing relative to previous weeks, our software will flag it for you.
Not only that, but we’ll also offer our evidence-based guess as to what happened.
Along with displaying the ASINs that have seen major performance swings, our software will identify the top two or three “key drivers” of that performance shift: whether it’s ad spend, price, glance views, Buy Box, or something else entirely.
Events Stream is an especially important technology to have in place as you begin your Prime Day prep.
You want to be certain that your products are all well-positioned ahead of Prime Day. Maintaining good search placements means you won’t have to sink all your money into ads ahead of the sales event itself.
It’ll also ensure you stay in good standing with Amazon.
Be sure your whole portfolio is in top shape, and that it doesn’t get derailed by a price change or low inventory. If you want to see the Events Stream for yourself, be sure to sign up for our Product 360 solution today.
