INTENTWISE FOUNDATION

Connected commerce intelligence. Accessible everywhere.

Intentwise Foundation is the infrastructure layer of Commerce Observability — connecting fragmented signals across advertising, retail, shopper intelligence, competitive intelligence, integrating them with brand-specific data, and making them accessible across AI, analytics and operational workflows.
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Flowchart showing marketplace signals feeding into Intentwise Foundation with Embedded Expertise, Data Harmonizing, Data Enrichment, and AI-ready Semantic Layering, which connect to Data Store, Data Pipes, and MCP.
Trusted by industry leaders

Capabilities

Foundation powers the infrastructure of Commerce Observability through three core capabilities:

Intentwise AI Gateway (MCP)

Bring commerce analytics into the AI tools and agents you already use.
Connect structured commerce intelligence to AI assistants and custom agents — with embedded commerce domain knowledge. Intentwise AI Gateway (MCP) ensures accurate analysis, reasoning, and grounded outputs.
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Central data store icon with arrows pointing to and from icons of Google, Amazon, Shopify, TikTok, and Meta.

Intentwise Data Store

Your commerce intelligence that you own end to end.
Bring advertising, retail, shopper intelligence, competitive signals, and your own datasets into one connected intelligence layer — accessible from any reporting or analytics tool.
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Intentwise Data Pipelines

AI-ready pipelines powering your commerce data stack.
Comprehensive, connected, and enriched commerce signals designed to accelerate downstream analytics and AI workflows — delivering reliable data to any data store or analytics environment.
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Recommended case studies

Black and white abstract pattern with irregular geometric shapes and lines.
Clear Ads
10,000+
ASINs tracked for biggest performance swings
100%
YoY revenue increase on certain categories
“I can quickly report back to my client and my team, this is what’s working, this is what’s not.”
Clear Ads
Black and white abstract pattern with irregular geometric shapes and lines.
BetterBody Foods
50
Hours per week saved on data pulls
30
New reports collected with Intentwise
“Without Intentwise, reporting would have been a very, very big task to do.”
BetterBody Foods
Black and white abstract pattern with irregular geometric shapes and lines.
Cartology
10+
Brands enrolled in Intentwise Analytics Cloud
50%
Time saved per week on reporting
“Intentwise gave us back at least half our time.”
Cartology

See Foundation in action

Discover how Foundation powers the infrastructure of Commerce Observability.
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How do I build pipelines for TikTok, Meta, and Amazon?

Intentwise’s powerful data pipelines bring in data from a wide variety of marketplaces, including TikTok, Meta, Walmart, Target, Google, Shopify, Amazon, and more.

And it’ll happen without disruption: Intentwise Foundation works within your existing architecture to make these data pipelines fit seamlessly into your existing workflows.

Or, if you don’t like your existing reporting and storage system, we can build you a new architecture from scratch. You choose.

How do I build AI-ready data pipelines? 

If your marketplace data is disorganized, you’ll get fractured responses back from your AI agent.

To ensure Claude, Copilot, or your chosen AI agent can accurately analyze your marketplace data, you need AI-ready data pipelines like the ones from Intentwise Foundation.

Intentwise Foundation builds pipelines from Amazon, TikTok, Shopify, and more, complete with a proprietary data model that stitches together diverse data sets. These connected data sets allow AI agents to quickly read and analyze marketplace trends.

Not only that, but Intentwise’s pipelines enrich your data with industry-specific context and segmentations. With Intentwise Foundation, leading agencies and brands can plug their data into AI workflows without losing any crucial context.

How do I build a data store and keep control of my Amazon data?

Many brands don’t actually own their commerce data. When you work with a service provider, often they’ll keep your commerce data behind a walled garden. When you switch providers, you lose access.

In the AI era, historical data is a precious resource. Losing your data means losing many of the time-saving use cases of AI.

When you use Intentwise Foundation for your data store, your commerce data remains solely yours. Intentwise Foundation keeps all of the essential context of your data in place, all while enriching it for AI agents and AI workflows.

How do I connect my Amazon data to Claude? 

Intententwise’s AI Gateway is a powerful MCP that draws a direct link between your Amazon data and your AI agent of choice, whether that’s Claude, Copilot, ChatGPT, or your own custom agent.

Unlike other MCPs, however, Intentwise AI Gateway enriches your data for superior responses. We connect all of your disparate data sets into a clean, AI-readable architecture.

Intentwise’s AI Gateway also adds in a semantic layer that instructs Claude on your specific business context.

With AI Gateway, you’ll be able to ask Claude or Copilot deep questions about your Amazon data and get expert-level responses, just like you were talking to a team member.

How do I compare my Shopify data and my Amazon data? 

Intentwise Foundation builds direct connections between Amazon and Shopify. We can connect these pipelines to your existing data store. With your Shopify and Amazon data pipelined into the same platform, you’ll be able to track high-level correlations across both platforms.

Want to go deeper? Sign up for Intentwise Intelligence, and you can upload your Shopify data directly to Amazon Marketing Cloud to directly measure how shoppers interact with your brand across both platforms.