Actionable Amazon Advertising Tips. In Your Inbox Every Week.

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Tip of the Week
Mandy Breaker
You could be missing ASINs in your campaigns and you don’t know it

You could be missing ASINs in your campaigns and you don’t know it

Identify and address gaps in ASINs between your auto and manual campaigns on a bi-weekly basis. Download the Advertised Product report, identify campaigns as manual or auto and run a pivot table to see which products are missing from each of them.

Tip of the Week
Mandy Breaker
Ensure that your negative keywords are not blocking relevant searches

Ensure that your negative keywords are not blocking relevant searches

Adding under-performing keywords as negatives to campaigns is essential to optimizing campaigns. Add the right keywords, and you can cut out a lot of wasted spend.

Tip of the Week
Mandy Breaker
Don’t mix brand and non-brand keywords in the same campaigns

Don’t mix brand and non-brand keywords in the same campaigns

We often run into accounts wherein brand keywords are combined with non-brand keywords in the same campaign. Brand keywords include company names as well as specific product names.

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Justin Gould

Vice President of Technology at Starbrite

Since we started working with Intentwise everything around Amazon Advertising has become so much more handy, faster, easier and effective. The team is super helpful. Integration of our multiple locale Amazon Advertising accounts has been really simple. With the click of a button we can optimize all the campaigns easily and report at the keywords and search term level. No more reporting nightmare, just a great tool for optimizing your spend and moving towards a higher ROAS.

Jennifer Greune

Amazon Marketing, Earthlite

It saves time and gives me insight on how to grow sales. The platform is very useful, but the real value is educating me about how Amazon ads work, and the levers I could pull to increase sales and ROAS.

Jonathan Domsky

President, Kidorable

Intentwise has been instrumental in our understanding of Amazon Advertising campaigns. It has saved us time and money by providing visibility to reporting so we can make educated decisions on keyword and campaign profitability.

Randy Wire

Amazon Marketing, DK Brands