The Intentwise roundup of Amazon Accelerate 2024
The Intentwise team had a blast at Amazon Accelerate this year. Here’s a quick rundown of who we saw and what we heard.
The announcements you missed—and the context you need
Amazon Accelerate was packed with major announcements. You can find a full rundown of the news here, but we wanted to highlight a few announcements in particular that we think are important.
To give you a sense of why each announcement matters, we’re pairing them with our recently published content.
Buy with Prime
TikTok Shop x Amazon
Get a clearer view of customer journeys
Amazon’s newest feature, Customer Journey Analytics, lets you see, in aggregate strokes, where your customers are dropping off. You can compare how many shoppers saw your product in search vs. how many clicked the detail page vs. how many added to cart.
(This new feature, however, only gives you an incomplete picture.)
Take your knowledge further with our next AMC webinar
AMC will soon be for everyone—here’s how to use it
AMC is about to be available to everyone. It's a game-changer for your business—but it can be intimidating to start using. We’re stepping back and walking you through all of the basics of leveraging the platform.
