{"id":945,"date":"2018-03-17T07:00:36","date_gmt":"2018-03-17T07:00:36","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=945"},"modified":"2023-08-24T03:17:18","modified_gmt":"2023-08-24T11:17:18","slug":"amazon-could-be-rolling-out-banking","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/retail-media\/amazon-could-be-rolling-out-banking\/","title":{"rendered":"Amazon Could Be Rolling Out Banking","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><a href=\"http:\/\/amazon.com\">Amazon<\/a> may be expanding into online banking.&nbsp;The <a href=\"https:\/\/www.wsj.com\/articles\/are-you-ready-for-an-amazon-branded-checking-account-1520251200\">Wall Street Journal<\/a>&nbsp;reported Monday that the e-commerce giant is in early talks&nbsp;with financial institutions to build a &#8220;checking-account-like&#8221; product for its customers.<\/p>\n<p>The move is being seen by analysts as a move to&nbsp;increase engagement on its own marketplace by appealing to a younger,&nbsp; under-banked demographic. Such a move would pave the way to online shopping access, driving revenue growth while building customer loyalty. Similar moves have worked well for other overseas retailers, such as Alibaba and Rakuten.<\/p>\n<p>Will this idea come to fruition? Watch this space for updates.<\/p>\n<p><em>Read our post &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/amazon\/advertising-earnings-points-to-note\/\">Q1 Amazon Earnings: Two data points of note for advertisers<\/a>&#8221; for insights on the direction Amazon might be taking in 2020 and beyond.&nbsp;<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Amazon may be expanding into online banking.&nbsp;The Wall Street Journal&nbsp;reported Monday that the e-commerce giant is in early talks&nbsp;with financial institutions to build a &#8220;checking-account-like&#8221; product for its customers. The move is being seen by analysts as a move to&nbsp;increase engagement on its own marketplace by appealing to a younger,&nbsp; under-banked demographic. Such a move [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":5,"featured_media":22837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[82],"tags":[41],"class_list":["post-945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-media","tag-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon Could Be Rolling Out Banking<\/title>\n<meta name=\"description\" content=\"According to press reports, Amazon may be expanding into online banking. 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