{"id":3461,"date":"2021-10-11T13:38:01","date_gmt":"2021-10-11T13:38:01","guid":{"rendered":"https:\/\/www.intentwise.com\/webinars\/?p=3461"},"modified":"2024-02-06T07:29:31","modified_gmt":"2024-02-06T15:29:31","slug":"best-practices-for-managing-your-amazon-data-effectively","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/","title":{"rendered":"Best Practices for Managing Your Amazon Data Effectively","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>This webinar aims to share best practices, frameworks, and pitfalls around managing Amazon data and turning it into a competitive advantage. Agenda includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The problem\/opportunity<\/li>\n\n\n\n<li>Current challenges<\/li>\n\n\n\n<li>Data strategy framework<\/li>\n\n\n\n<li>Data infrastructure stack overview<\/li>\n\n\n\n<li>Do&#8217;s &amp; Don&#8217;ts<\/li>\n\n\n\n<li>How <a href=\"https:\/\/www.intentwise.com\/analytics-cloud\">Intentwise<\/a> can help<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  id=\"_ytid_19106\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/r7WDGJJPez0?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=3&#038;loop=0&#038;modestbranding=1&#038;fs=1&#038;playsinline=1&#038;controls=1&#038;color=white&#038;cc_lang_pref=&#038;rel=0&#038;autohide=2&#038;theme=dark&#038;\" class=\"__youtube_prefs__ epyt-facade  epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" class=\"epyt-facade-poster lazyload\"  alt=\"YouTube player\"  data-src=\"https:\/\/i.ytimg.com\/vi\/r7WDGJJPez0\/maxresdefault.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><meta charset=\"utf-8\"><\/meta>Check out our previous webinars <a href=\"https:\/\/www.intentwise.com\/webinars\">here<\/a>.\u00a0Read more about Amazon Advertising <a href=\"https:\/\/advertising.amazon.com\/blog\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"24180\" class=\"elementor elementor-24180\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ac9ac65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ac9ac65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3338c361\" data-id=\"3338c361\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b3902c elementor-widget elementor-widget-spacer\" data-id=\"17b3902c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a3a89 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e6a3a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-793ca308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"793ca308\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c1aa0e2\" data-id=\"6c1aa0e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0120d0 elementor-widget elementor-widget-image\" data-id=\"7c0120d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"286\" height=\"300\" src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/02\/sreenath1-286x300.png\" class=\"attachment-medium size-medium wp-image-24142\" alt=\"\" srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/02\/sreenath1-286x300.png 286w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/02\/sreenath1.png 366w\" sizes=\"(max-width: 286px) 100vw, 286px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26677158\" data-id=\"26677158\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a05a69 elementor-widget elementor-widget-heading\" data-id=\"17a05a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">HOST<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccd63f7 elementor-widget elementor-widget-heading\" data-id=\"6ccd63f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Sreenath Reddy\u200b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d7af74 elementor-widget elementor-widget-heading\" data-id=\"42d7af74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CEO, Founder<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569bb430 elementor-widget elementor-widget-text-editor\" data-id=\"569bb430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sreenath is the Founder of Intentwise. He has over 20 years of experience in digital advertising and data analytics. He is an expert at all things related to Amazon advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135c1880 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"135c1880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-e320017\" href=\"https:\/\/www.linkedin.com\/in\/sreenathkreddy\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-2a42b5f\" href=\"https:\/\/www.facebook.com\/sreenath.reddy.k\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-c1d98dd\" href=\"https:\/\/twitter.com\/sreenathkreddy\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6466c506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6466c506\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c4c27b7\" data-id=\"7c4c27b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57140567 elementor-widget elementor-widget-spacer\" data-id=\"57140567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>This webinar aims to share best practices, frameworks, and pitfalls around managing Amazon data and turning it into a competitive advantage. Agenda includes: Check out our previous webinars here.\u00a0Read more about Amazon Advertising here.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":24076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[81],"tags":[84,79],"class_list":["post-3461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","tag-amazon-ppc-platform","tag-past-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Practices: Managing Amazon Data Effectively<\/title>\n<meta name=\"description\" content=\"In this webinar, CEO Sreenath Reddy discusses how successfully managing your ad campaigns starts with creating a unified view of your Amazon data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Managing Your Amazon Data Effectively\" \/>\n<meta property=\"og:description\" content=\"In this webinar, CEO Sreenath Reddy discusses how successfully managing your ad campaigns starts with creating a unified view of your Amazon data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T13:38:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T15:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/10\/Internal-webinar-product-update-1-1030x800-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sreenath Reddy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sreenath Reddy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/\"},\"author\":{\"name\":\"Sreenath Reddy\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/c71ae749d72eb9b7c140641ff76b0f85\"},\"headline\":\"Best Practices for Managing Your Amazon Data Effectively\",\"datePublished\":\"2021-10-11T13:38:01+00:00\",\"dateModified\":\"2024-02-06T15:29:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/\"},\"wordCount\":72,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Internal-webinar-product-update-1-1030x800-1.jpg\",\"keywords\":[\"Amazon PPC Platform\",\"past-webinars\"],\"articleSection\":[\"Data\\\/Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/\",\"name\":\"Best Practices: Managing Amazon Data Effectively\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Internal-webinar-product-update-1-1030x800-1.jpg\",\"datePublished\":\"2021-10-11T13:38:01+00:00\",\"dateModified\":\"2024-02-06T15:29:31+00:00\",\"description\":\"In this webinar, CEO Sreenath Reddy discusses how successfully managing your ad campaigns starts with creating a unified view of your Amazon data.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Internal-webinar-product-update-1-1030x800-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Internal-webinar-product-update-1-1030x800-1.jpg\",\"width\":700,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/data-analytics\\\/best-practices-for-managing-your-amazon-data-effectively\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Data\\\/Analytics\",\"item\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/.\\\/data-analytics\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices for Managing Your Amazon Data Effectively\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"name\":\"Intentwise Blog\",\"description\":\"Amazon Analytics &amp; Advertising Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\",\"name\":\"Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"width\":256,\"height\":256,\"caption\":\"Intentwise\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/c71ae749d72eb9b7c140641ff76b0f85\",\"name\":\"Sreenath Reddy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a-\\\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c\",\"url\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a-\\\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c\",\"contentUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a-\\\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c\",\"caption\":\"Sreenath Reddy\"},\"description\":\"Sreenath Reddy, the Co-Founder &amp; CEO of Intentwise, has 20 years of experience in the digital advertising and data analytics space. He is an AI-geek and is passionate about applying AI to solve marketplace eCommerce challenges.\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/author\\\/sreenathintentwise-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Best Practices: Managing Amazon Data Effectively","description":"In this webinar, CEO Sreenath Reddy discusses how successfully managing your ad campaigns starts with creating a unified view of your Amazon data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/","og_locale":"en_US","og_type":"article","og_title":"Best Practices for Managing Your Amazon Data Effectively","og_description":"In this webinar, CEO Sreenath Reddy discusses how successfully managing your ad campaigns starts with creating a unified view of your Amazon data.","og_url":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/","og_site_name":"Intentwise Blog","article_published_time":"2021-10-11T13:38:01+00:00","article_modified_time":"2024-02-06T15:29:31+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/10\/Internal-webinar-product-update-1-1030x800-1.jpg","type":"image\/jpeg"}],"author":"Sreenath Reddy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sreenath Reddy","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/#article","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/"},"author":{"name":"Sreenath Reddy","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/c71ae749d72eb9b7c140641ff76b0f85"},"headline":"Best Practices for Managing Your Amazon Data Effectively","datePublished":"2021-10-11T13:38:01+00:00","dateModified":"2024-02-06T15:29:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/"},"wordCount":72,"publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/10\/Internal-webinar-product-update-1-1030x800-1.jpg","keywords":["Amazon PPC Platform","past-webinars"],"articleSection":["Data\/Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/","url":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/","name":"Best Practices: Managing Amazon Data Effectively","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/#primaryimage"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/10\/Internal-webinar-product-update-1-1030x800-1.jpg","datePublished":"2021-10-11T13:38:01+00:00","dateModified":"2024-02-06T15:29:31+00:00","description":"In this webinar, CEO Sreenath Reddy discusses how successfully managing your ad campaigns starts with creating a unified view of your Amazon data.","breadcrumb":{"@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/#primaryimage","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/10\/Internal-webinar-product-update-1-1030x800-1.jpg","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/10\/Internal-webinar-product-update-1-1030x800-1.jpg","width":700,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.intentwise.com\/blog\/data-analytics\/best-practices-for-managing-your-amazon-data-effectively\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Data\/Analytics","item":"https:\/\/www.intentwise.com\/blog\/.\/data-analytics\/"},{"@type":"ListItem","position":2,"name":"Best Practices for Managing Your Amazon Data Effectively"}]},{"@type":"WebSite","@id":"https:\/\/www.intentwise.com\/blog\/#website","url":"https:\/\/www.intentwise.com\/blog\/","name":"Intentwise Blog","description":"Amazon Analytics &amp; Advertising Software","publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intentwise.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intentwise.com\/blog\/#organization","name":"Intentwise","url":"https:\/\/www.intentwise.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","width":256,"height":256,"caption":"Intentwise"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/c71ae749d72eb9b7c140641ff76b0f85","name":"Sreenath Reddy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lh3.googleusercontent.com\/a-\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c","url":"https:\/\/lh3.googleusercontent.com\/a-\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c","contentUrl":"https:\/\/lh3.googleusercontent.com\/a-\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c","caption":"Sreenath Reddy"},"description":"Sreenath Reddy, the Co-Founder &amp; CEO of Intentwise, has 20 years of experience in the digital advertising and data analytics space. He is an AI-geek and is passionate about applying AI to solve marketplace eCommerce challenges.","url":"https:\/\/www.intentwise.com\/blog\/author\/sreenathintentwise-com\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/3461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/comments?post=3461"}],"version-history":[{"count":0,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/3461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media\/24076"}],"wp:attachment":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media?parent=3461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/categories?post=3461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/tags?post=3461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}