Prime Day might be over, but your work isn\u2019t. Over the last week, you\u2019ve probably generated an enormous number of leads\u2014and Amazon Marketing Cloud gives you some of the best ways to follow up on them. <\/p>\n\n\n\n
As we discussed in our new whitepaper<\/a>, which is available to download for free now, AMC just dropped the paywall on several of its most important data sets until the end of the year. <\/p>\n\n\n\n That includes the all-important Flexible Shopping Insights. <\/p>\n\n\n\n These data sets used to cost you, but now you can query them\u2014or build audiences with them\u2014for free until the end of 2026.<\/p>\n\n\n\n And they will be immensely helpful for your post-Prime Day strategy. <\/p>\n\n\n\n Here\u2019s what to know. <\/p>\n\n\n\n AMC just dropped the paywall on several of its paid data sets. These include: <\/p>\n\n\n\n Flexible Shopping Insights. <\/strong>The most essential of the AMC data sets, Flexible Shopping Insights combines ad-attributed and organic shopping data, so you can see the full picture of shopper behavior.<\/p>\n\n\n\n Amazon Your Garage.<\/strong> This data set is for brands in the automotive space<\/a>. It ties Amazon shoppers to vehicle purchases, so you can know who just bought a car, who is in the market for a new one, and what the model is.<\/p>\n\n\n\n Brand Store Insights. <\/strong>See how visiting your Brand Store impacts long-term shopper behavior, and specifically re-target shoppers who visited your Store.<\/p>\n\n\n\nWhich AMC data sets are useful for post-Prime Day?<\/strong><\/h3>\n\n\n\n