{"id":30076,"date":"2026-06-08T11:06:45","date_gmt":"2026-06-08T19:06:45","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=30076"},"modified":"2026-06-08T11:06:48","modified_gmt":"2026-06-08T19:06:48","slug":"tiktok-search-insights-the-market-research-tool-for-brands","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/tiktok\/tiktok-search-insights-the-market-research-tool-for-brands\/","title":{"rendered":"TikTok Search Insights: The market research tool for brands","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A TikTok search research tool is quietly helping brands find content and product gaps.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s called Creator Search Insights, and TikTok released it a few years ago to help creators come up with content ideas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, Creator Search Insights flags for you highly-searched terms that generated few clicks\u2014since there was so little content (or so few products) to serve the need.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of Creator Search Insights as TikTok\u2019s version of Google Trends. It\u2019s next-level market research.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can see all of the high-intent queries that people are searching, and you can identify which are significantly underserved by existing content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By making content along these lines, or by pulling those terms into your ad copy or product details page, you can significantly improve your brand\u2019s reach on TikTok.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-tiktok-search-insights-as-an-idea-engine\" class=\"wp-block-heading\"><strong>TikTok Search Insights as an idea engine<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We wrote a <a href=\"https:\/\/www.intentwise.com\/white-paper\/optimize\/the-tiktok-shop-marketing-checklist\">guide<\/a> to TikTok Shop earlier this year. It\u2019s a fast-growing marketplace that\u2019s an essential discovery engine for your brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Younger shoppers in particular first discover products on TikTok, then buy them on other marketplaces.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The hard part for many brands, of course, is finding their place on TikTok. Just posting a couple times each month isn\u2019t going to cut it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To win on TikTok, you need to be constantly creating content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that means finding pockets of unmet need on the platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Used right, Creator Search Insights can be your idea-generation engine.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One clear use case of Creator Search Insights is around content. You can use it to identify keywords relevant to your product where a strong product-focused video can generate conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Build a strong list of TikTok keywords to target. Locate these keywords, use them for your videos, or slip them into your other TikTok content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can pepper these keywords into your ad copy, or into the product detail page of your TikTok Shop listings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attaching keywords is easier than ever: just last month, TikTok rolled out a new option to tag your content and products with your own keywords.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new \u201cManage search keywords\u201d tool lets brands and creators upload specific keywords they want to target for all of their content and products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, once you identify under-served keywords, you can target them with a click of a button.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-what-about-product-specific-search-insights-nbsp\" class=\"wp-block-heading\"><strong>What about product-specific search insights?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a brand that sells on TikTok Shop, you can also access a specific version of Search Insights that\u2019s focused on product searches.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Paul Harvey <a href=\"https:\/\/www.linkedin.com\/posts\/paul-harvey-2ab8b51a7_tiktok-shop-just-released-a-free-helium-10-activity-7468248054123515904-TTrd?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAACQ0s8EBZoEYQ76aIF65NpUNqZGGAPBM2Qs\">recently outlined<\/a>, brands can use TikTok\u2019s Search Insights to quickly pull up a list of product-specific searches that generated few (or no) orders.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create a list of under-served keywords, and then sort it by the highest number of searches, so you surface the best opportunities first.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These can be incredibly strong leads. Some experts have found search terms netting as many as 10k searches per month with zero conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a term like this is relevant to your product, it\u2019s a goldmine. Add it to your product or your content, and you might suddenly get a ton of new visibility.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search Insights makes keyword-mining like this easy: within this TikTok dashboard, you can hit \u201cAdd Product\u201d and map those high-converting keywords back to your product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2026\/06\/image-1024x658.jpeg\" alt=\"\" class=\"wp-image-30077\" srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2026\/06\/image-1024x658.jpeg 1024w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2026\/06\/image-300x193.jpeg 300w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2026\/06\/image-768x494.jpeg 768w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2026\/06\/image-560x360.jpeg 560w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2026\/06\/image.jpeg 1165w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"h-ready-to-maximize-your-use-of-tiktok-shop-nbsp-nbsp\" class=\"wp-block-heading\"><strong>Ready to maximize your use of TikTok Shop?&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Intentwise pipelines and joins together your TikTok ads and retail data, letting you see a comprehensive view of your TikTok performance in the same place where you manage your other channels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get access to a suite of TikTok performance dashboards, so you can see which products need a visibility boost from Search Insights. <a href=\"https:\/\/www.intentwise.com\/lp\/mkt\/tiktok-ads\">Schedule a call with us<\/a> today to learn more.&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>A TikTok search research tool is quietly helping brands find content and product gaps.\u00a0 It\u2019s called Creator Search Insights, and TikTok released it a few years ago to help creators come up with content ideas.&nbsp; Basically, Creator Search Insights flags for you highly-searched terms that generated few clicks\u2014since there was so little content (or so [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":22,"featured_media":30078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[254],"tags":[96,155,216],"class_list":["post-30076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok","tag-mobile","tag-newsletter","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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