{"id":30036,"date":"2026-05-11T07:30:14","date_gmt":"2026-05-11T15:30:14","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=30036"},"modified":"2026-05-11T07:30:17","modified_gmt":"2026-05-11T15:30:17","slug":"claudes-live-artifacts-and-the-future-of-dashboards","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/amazon-ai\/claudes-live-artifacts-and-the-future-of-dashboards\/","title":{"rendered":"Claude\u2019s Live Artifacts and the future of dashboards","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>For years, leading brands and agencies have had a custom dashboarding problem. Your business is distinct\u2014but coding a fully custom dashboard is a massive undertaking.&nbsp;<\/p>\n\n\n\n<p>There\u2019s now an easier way: Claude\u2019s Live Artifacts.&nbsp;<\/p>\n\n\n\n<p>The Live Artifacts feature in Claude lets you create your own, distinct Amazon performance views with a simple prompt. The best part of these dashboards is they aren\u2019t static\u2014they refresh every time you login.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-claude-s-live-artifacts-nbsp\"><strong>What are Claude\u2019s Live Artifacts?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Live Artifacts are visuals, apps, or other content that you can save in a special tab. They automatically update with new data.&nbsp;<\/p>\n\n\n\n<p>How is this different from how Claude worked before? Typically, if you asked Claude to, say, build a view of your top keywords by ACOS over the last 30 days, the visual would be returned to you as a static chart.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Every time you wanted to update the chart to see your latest stats, Claude would have to re-code and re-build the whole thing. It would take a lot of time.&nbsp;<\/p>\n\n\n\n<p>Live Artifacts offer a way around the constant re-coding.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can also edit and iterate on these Artifacts at any time, should you want to slightly tweak the focus or the way your data is getting displayed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-are-live-artifacts-so-significant-nbsp\"><strong>Why are Live Artifacts so significant?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Every brand owner can probably think of a distinctive view of their e-commerce performance data that they wish they had.<\/p>\n\n\n\n<p>The problem is that creating dashboards from scratch can be an agonizing process.&nbsp;<\/p>\n\n\n\n<p>Brands and agencies often either rely on a pre-built dashboard suite from their software providers, or they hire outside teams, <a href=\"https:\/\/www.intentwise.com\/intelligence\">like ours<\/a>, to create more tailored dashboards.<\/p>\n\n\n\n<p>Claude\u2019s Live Artifacts lets you do a lot of the custom dashboarding work yourself, without any coding knowledge.&nbsp;<\/p>\n\n\n\n<p>With Live Artifacts, you can create, for instance:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A view of all <strong>your products with low inventory cover <\/strong>but significant ad spend<\/li>\n\n\n\n<li>A combined view of <strong>Sponsored Ads and DSP ad performance<\/strong><\/li>\n\n\n\n<li>A map of all of your ASINs that <strong>gained or lost significant search traction<\/strong> in the last 30 days<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re an agency, you can\u2019t directly share a Live Artifact with a client, but you can download it as a PDF on the spot and send it right over.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-connect-your-amazon-data-to-live-artifacts-nbsp\"><strong>How do you connect your Amazon data to Live Artifacts?&nbsp;<\/strong><\/h3>\n\n\n\n<p>To feed your data into Claude\u2014and to really take advantage of Live Artifacts\u2014you need a MCP that can connect your Amazon data to AI agents.&nbsp;<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/www.intentwise.com\/foundation\/ai-gateway\">AI Gateway<\/a> product is the most sophisticated MCP on the market, letting you conduct Amazon analytics inside your AI agent, all while embedding domain expertise.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.intentwise.com\/foundation\/ai-gateway\">Request access<\/a> to AI Gateway now, and conduct deep Amazon analytics and reporting inside your AI agent\u2014with no added security risks.&nbsp;<\/p>\n\n\n\n<p>AI Gateway ensures that Claude and Copilot are able to fully reason through your dashboard requests, meaning your Live Artifacts will be as sophisticated as possible.&nbsp;<\/p>\n\n\n\n<p>With your MCP connected, you can build whatever you want with Live Artifacts. The only limitation is the types of data available in MCPs.&nbsp;<\/p>\n\n\n\n<p>Amazon Marketing Cloud, for instance, is difficult to link to MCPs. So if you want to build a refreshable dashboard of the LTV of your ASINs, you\u2019ll need to build that dashboard custom. The same goes for NTB metrics.&nbsp;<\/p>\n\n\n\n<p>We expect this won\u2019t stay true for long\u2014but right now, AMC is a missing link in a lot of these key MCPs.&nbsp;<\/p>\n\n\n\n<p>Want to get a walkthrough of how to use Live Artifacts to build Amazon dashboards? Register for our webinar on Wednesday for a <a href=\"https:\/\/www.intentwise.com\/webinars\/live-workshop-building-amazon-dashboards-from-claude-artifacts\">step-by-step, hands-on workshop<\/a>.&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>For years, leading brands and agencies have had a custom dashboarding problem. Your business is distinct\u2014but coding a fully custom dashboard is a massive undertaking.&nbsp; There\u2019s now an easier way: Claude\u2019s Live Artifacts.&nbsp; The Live Artifacts feature in Claude lets you create your own, distinct Amazon performance views with a simple prompt. The best part [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":22,"featured_media":30037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[245],"tags":[107,259,96,155],"class_list":["post-30036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ai","tag-chatgpt","tag-claude","tag-mobile","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Claude\u2019s Live Artifacts and the future of dashboards<\/title>\n<meta name=\"description\" content=\"With Claude&#039;s Live Artifacts feature, create end-to-end custom Amazon dashboards that refresh every time you login.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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