For years, the e-commerce data stack looked relatively stable. <\/p>\n\n\n\n
Data store<\/strong>. It started with your data store. Brands and agencies needed some way to pull in their data from Amazon and Walmart, and sort it all according to their granular needs (like by sub-brands or brand vs. non-brand).<\/p>\n\n\n\n Reporting tools. <\/strong>That data then flowed into a set of reporting tools that allowed you to quickly visualize your performance on monthly and year bases.<\/p>\n\n\n\n Dashboards.<\/strong> The data also trickled into real-time dashboards that helped your teams to track performance hour by hour, and make interventions when there\u2019s a downswing.<\/p>\n\n\n\n Domain expertise.<\/strong> On top of that stack, of course, was the expertise that you and your team bring to the table. <\/p>\n\n\n\n Let\u2019s say a product\u2019s revenue dips\u2014it\u2019s your team that is poring over the dashboards and parsing through what went wrong, and what to do about it. <\/p>\n\n\n\n The old-school reporting system was always too unwieldy to manage entirely in-house. <\/p>\n\n\n\n That\u2019s why brands and agencies have long used third-party partners like Intentwise to assist with their data stores. A good partner builds and maintains data pipes that collect and harmonize your data.<\/p>\n\n\n\n Similarly, many solutions providers popped up to assist with reporting and dashboarding. <\/p>\n\n\n\n But there were still missing pieces. Think of dashboards, for instance: third-party providers have historically focused on building the same package of dashboards to everyone, rather than the customized views that brands and agencies need.<\/p>\n\n\n\n Rarely still do we run into brands and agencies who feel they have every view of performance they could want. <\/p>\n\n\n\n Here\u2019s a glimpse at the new data stack, supercharged for an era of AI and faster analytics.<\/p>\n\n\n\n As you can see, while the fundamental importance of a data store to ingest and sort your data remains, many brands and agencies are eschewing the old-school third-party reporting tools.<\/p>\n\n\n\n Instead, they are replacing reporting tools with an AI and LLM-based analytic layer that can flag month-to-month or year-to-year changes for them.<\/p>\n\n\n\n At the same time, smart brands and agencies are phasing out static dashboards that just show them raw performance. Instead, they\u2019re embracing actionable, collaborative applicants that actually let you take action based on the data you\u2019re seeing. <\/p>\n\n\n\nWhat were the gaps in the old reporting stack? <\/strong><\/h3>\n\n\n\n
Meet the new Amazon data stack<\/strong><\/h3>\n\n\n\n
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