Whether you like to or not, you probably conduct some version of an advertising audit every month. <\/p>\n\n\n\n
You run through your whole ads account and make sure you\u2019ve maximized each layer\u2014from campaign mix, keywords, ad placements, to budgets and beyond.<\/p>\n\n\n\n
Every layer of your account needs to be investigated for mismatches and missed opportunities. <\/p>\n\n\n\n
You ask yourself: <\/p>\n\n\n\n
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It is a lot to track, and for many advertising managers, it\u2019s one of the more tedious parts of the month. <\/p>\n\n\n\n
A lot of clicking around and comparing reports\u2014not<\/em> a lot of high-level analysis. <\/p>\n\n\n\n At the same time, advertising audits are essential. Brands do them (sometimes) to make sure they are maximizing their spend. <\/p>\n\n\n\n Agencies do them for the same reason, and also to win new business and retain old ones. <\/p>\n\n\n\n A good system for advertising audits gives you the leg up you need over your competitors\u2014but how do you better incorporate audits into your existing processes?<\/p>\n\n\n\n Most agencies already know that they can win an account on the back of a great audit. <\/p>\n\n\n\n Nothing wows a prospective client quite like being able to identify gaps in their ad strategy that their current agency overlooked. <\/p>\n\n\n\n The problem is, you can also lose accounts for the same reason. <\/p>\n\n\n\n If you aren\u2019t analyzing every layer of your client\u2019s account from the moment you sign them\u2014and if you don\u2019t continue to at a regular cadence\u2014you open yourself up to having your client poached by a rival.<\/p>\n\n\n\n Deep audits take so much time that you might not be able to keep up, especially after you initially win business with an audit.<\/p>\n\n\n\n That\u2019s where the automated experience comes in. With Intentwise\u2019s software, you can deliver world-class audits every month with almost no effort. More on that soon.<\/p>\n\n\n\n For brands, audits can help them find new gaps and opportunities in their ad strategy. A regular monthly audit ensures your campaigns are as nimble and efficient as possible. <\/p>\n\n\n\n But many brands that manage their own ads in-house probably just don\u2019t have the time to audit at all. <\/p>\n\n\n\n Optimizations happen haphazardly\u2014not at a consistent, regular cadence. <\/p>\n\n\n\n It doesn\u2019t have to be this way. <\/p>\n\n\n\n These days, many agencies have to conduct their audits manually. They\u2019re downloading and stitching together reports if they don\u2019t have a software partner, or they\u2019re constantly applying filters or doing roll-ups if they do. <\/p>\n\n\n\n Whatever your process, auditing an advertising account probably takes a lot of time. <\/p>\n\n\n\n Auditing requires so much quick analysis that your life will be 10x easier if you were able to build a single view of all of these important metrics. <\/p>\n\n\n\n That\u2019s why Intentwise just rolled out a comprehensive new ad auditing solution, which essentially presents a complete snapshot of your account structure and performance for you.<\/p>\n\n\n\n Our software takes every data point you need to know for your audits\u2014your split of spend and performance by campaign type, gaps in match types, high-performing search terms that aren\u2019t keywords, and so much more\u2014and puts it all in one place.<\/p>\n\n\n\n You can audit every line of your account or your client\u2019s account without needing to endlessly click around. <\/p>\n\n\n\n Plus, we\u2019ll help you identify holes and gaps in your strategy. See automated recommendations for keyword or ASIN targets, out-of-budget campaigns to fix, gaps in your match type or in your campaign mix, and beyond. <\/p>\n\n\n\nWhy do agencies need a great advertising audit? <\/strong><\/h3>\n\n\n\n
Why do brands need to audit their accounts? <\/strong><\/h3>\n\n\n\n
Take the tedious work out of advertising accounts<\/strong><\/h3>\n\n\n\n