{"id":29364,"date":"2025-09-29T10:11:13","date_gmt":"2025-09-29T18:11:13","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=29364"},"modified":"2025-09-29T10:11:15","modified_gmt":"2025-09-29T18:11:15","slug":"3-creative-ways-brands-and-agencies-are-using-amc","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-creative-ways-brands-and-agencies-are-using-amc\/","title":{"rendered":"3 creative ways brands and agencies are using AMC","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Amazon Marketing Cloud isn\u2019t just about improving the efficiency of your ads. <\/p>\n\n\n\n

Now that everyone is registered for AMC by default<\/a>, you want to start integrating the powerful insights from AMC into all<\/em> aspects of your business.<\/p>\n\n\n\n

Yes, we\u2019ve talked before<\/a> about how brands and agencies are using AMC custom audiences to fine-tune their ad targeting. <\/p>\n\n\n\n

That\u2019s a great use case that everyone should absolutely be taking advantage of. But only thinking of AMC as strictly an ads engine misses the immense opportunities it creates.\u00a0<\/p>\n\n\n\n

What about when you\u2019re a brand onboarding a new acquisition? Or you\u2019re troubleshooting your path to conversion? Or you\u2019re trying to figure out whether something is going wrong with your content?<\/p>\n\n\n\n

When we say the possibilities of AMC are limitless, we really mean it. Here are some other ways real companies have leveraged AMC. <\/p>\n\n\n\n

Use first-party uploads to onboard new acquisitions <\/strong><\/h3>\n\n\n\n

Recently, the vitamin and health supplements band Life Extension acquired one of its competitors. In doing so, it inherited an entire list of customers who had previously purchased from that newly acquired company.<\/p>\n\n\n\n

Life Extension wanted to cross-promote its catalog to these shoppers, nudging shoppers who used to buy from its former competitor deeper into the overall Life Extension portfolio. <\/p>\n\n\n\n

To do that, Life Extension decided to connect these customer lists to AMC. <\/p>\n\n\n\n

Anyone can do this. Upload your first-party data to AMC, in a privacy-safe way, and Amazon will, using anonymized IDs, match your first-person customers shoppers to Amazon shoppers. <\/p>\n\n\n\n

First-party data in AMC is so powerful because it lets you form connections between Amazon shoppers and those who buy from you on other channels\u2014in your DTC, in your physical stores, and so on. <\/p>\n\n\n\n

You can track overlap across channels, create powerful new audiences, cross-promote, and more. <\/p>\n\n\n\n

Intentwise Explore<\/a> speeds up the process, helping to segment and enrich your 1P data for you. For Life Extension, our team sorted these shoppers into three key groups\u2014recent purchasers, lapsed users, and high-AOV buyers. <\/p>\n\n\n\n

These 1P shoppers were then pushed, as distinct audiences, to the brand\u2019s DSP account. <\/p>\n\n\n\n

Thanks to the audience segmentation, Life Extension could advertise to previous customers of its newly acquired company. High-AOV buyers could be advertised pricier products, whereas lapsed users might get the company\u2019s classic gateway ASINs. <\/p>\n\n\n\n

To check its progress, Life Extension regularly ran queries in Intentwise to track engagement metrics and impression-to-purchase journeys.  <\/p>\n\n\n\n

By the end of the campaign, Life Extension saw a 24% increase in New-To-Brand shoppers and a 14% increase in Subscribe & Save purchases\u2014and all at a much stronger ACOS. <\/p>\n\n\n\n

The savvy segmentation helped it cut the cost per acquisition by 13%. <\/p>\n\n\n\n

(Read more about Life Extension <\/em>here<\/em><\/a>.)<\/em><\/p>\n\n\n\n

Build the custom dashboards of your dreams<\/strong><\/h3>\n\n\n\n

Possibly the most powerful use case of AMC is the one only you can think of. You know your business, or clients\u2019 businesses, inside and out. <\/p>\n\n\n\n