{"id":29359,"date":"2025-09-22T09:07:58","date_gmt":"2025-09-22T17:07:58","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=29359"},"modified":"2025-09-22T09:08:00","modified_gmt":"2025-09-22T17:08:00","slug":"why-did-my-amazon-shoppers-abandon-their-purchase","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-did-my-amazon-shoppers-abandon-their-purchase\/","title":{"rendered":"Why did my Amazon shoppers abandon their purchase?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Now that Amazon Marketing Cloud is available, self-serve, to all businesses<\/a>, a whole lot of people are asking: what can I actually do with it? <\/p>\n\n\n\n

Today we want to highlight one of our favorite simple use cases of AMC\u2014shopper abandonment. <\/p>\n\n\n\n

Basically, you can use AMC to aggregate all of your shopper journeys, and identify precisely when and where shoppers are most often dropping off. <\/p>\n\n\n\n

You can figure out the pain points with your content, product, and advertising, and then take easy actions to resolve them. <\/p>\n\n\n\n

Think of it this way: Shopper abandonment data is really a way of seeing a snapshot of your whole marketing strategy. <\/p>\n\n\n\n

You probably run a lot of different ad campaigns, all the time. One of the most frustrating aspects of Amazon historically is that it\u2019s difficult to see how your shoppers move through all of those different campaigns.<\/p>\n\n\n\n

You can know the metrics for a bunch of individual campaigns, sure, but it\u2019s much harder to uncover how all of those campaigns are working together.<\/p>\n\n\n\n

A strong shopper abandoner dashboard changes that, letting you see the dynamism and interconnectedness of your whole portfolio. <\/p>\n\n\n\n

With this AMC query, you\u2019ll know exactly what stage in the lifecycle your customers dropped off\u2014and how many of them dropped off. Then, build new audiences to target based on those insights. <\/p>\n\n\n\n

Why shopper abandonment data helps you stand out <\/strong><\/h3>\n\n\n\n

Just analyzing your advertising based on campaign-level ACOS and ROAS numbers is no longer enough. <\/p>\n\n\n\n

The success of an ad campaign depends on so many different variables. You can drive a ton of detail page views with an ad, for instance, but if almost all of those viewers bounce, what have you really accomplished? <\/p>\n\n\n\n

Your ad strategy can only be so effective until you understand exactly how your marketing funnel works. And that starts with seeing exactly why shoppers drop off after starting their journeys. <\/p>\n\n\n\n

What is a shopper abandoner?<\/em> We define this cohort as people who took some sort of action around your product\u2014like adding to cart or viewing a detail page\u2014but did not make a purchase.<\/p>\n\n\n\n

In Intentwise Explore<\/a>, we have a fully customizable, pre-written shopper abandoner query. More importantly, we display the results for you, in dynamic, responsive dashboards.<\/p>\n\n\n\n

When you use our platform, you\u2019ll see exactly where all of the drop-offs happen\u2014both across your whole portfolio and<\/em> for each specific product. <\/p>\n\n\n\n

See how many shoppers drop off after: <\/p>\n\n\n\n