{"id":29156,"date":"2025-05-12T09:26:28","date_gmt":"2025-05-12T17:26:28","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=29156"},"modified":"2025-05-12T09:26:30","modified_gmt":"2025-05-12T17:26:30","slug":"why-you-need-a-lookalike-audiences-strategy-for-amc","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/","title":{"rendered":"Why you need a lookalike audiences strategy for AMC","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of the most effective advertising tactics for brands is to isolate your best shoppers, and simply create an audience that looks like them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve found again and again that creating lookalike audiences is one of the most powerful use cases of Amazon Marketing Cloud\u2014but these audiences are still woefully under-leveraged in our business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it like this. With lookalikes, you can take your best groups of shoppers\u2014shoppers who bought from you in the last six months, for instance, or who have a high life-time value\u2014and automatically target others that look like them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the closest thing to a surefire success that we have in the world of Amazon ads.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a strategy that you shouldn\u2019t be skipping out on. And luckily, we just released a new feature in <a href=\"https:\/\/www.intentwise.com\/amazon-marketing-cloud\">Intentwise Explore<\/a>, our platform to supercharge your use of AMC, that makes it far easier to deploy lookalike audiences at scale.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-lookalike-audience-nbsp\"><strong>What is a lookalike audience?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you create a lookalike audience, Amazon is essentially taking that pool of shoppers you first selected and finding other shoppers that have a lot in common with them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This process happens instantly and in the background\u2014and you can create a lookalike of pretty much any audience you like.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can create lookalikes of simple audiences, like people who added a product to your cart.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or you can go very granular, and create a lookalike audience of shoppers who purchased from you after seeing exactly 2 of your streaming TV ads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever audience you dream up, you can probably replicate it with AMC. In Intentwise Explore, we do this for you easily. Every time you create an audience, you can automatically select to create lookalikes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also select the ideal size for that audience. Choose how precise you want this new set of shoppers to be, from \u201cmost similar\u201d to \u201cmost broad.\u201d The more specific the match, the fewer shoppers you will have in your audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how the size of your audience varies based on the precision of the match:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MOST_SIMILAR<\/strong>: 500k to 1M<\/li>\n\n\n\n<li><strong>SIMILAR<\/strong>: 1.5M to 3M<\/li>\n\n\n\n<li><strong>BALANCED<\/strong>: 2M to 5.5M<\/li>\n\n\n\n<li><strong>BROAD<\/strong>:\u00a0 2.5M to 7.5M<\/li>\n\n\n\n<li><strong>MOST_BROAD<\/strong>: 3M to 10M\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-use-lookalike-audiences-nbsp\"><strong>Why use lookalike audiences?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lookalike audiences offer a great way to expand the scope of your existing customer base.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are especially helpful if you have a small but powerful group of shoppers you <em>really<\/em> want to expand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you want to expand your number of Subscribe &amp; Save customers. Unless you\u2019re a major brand, you probably don\u2019t have <em>that<\/em> many subscribers in the first place.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But just by creating even a \u201cmost_similar\u201d match lookalike audience in AMC, you\u2019ll suddenly have a group of 500k+ shoppers who look a lot like your existing subscribers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a powerful group to advertise to.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And remember, these audiences can be used <a href=\"https:\/\/www.intentwise.com\/white-paper\/amazon-marketing-cloud\/amc-for-sponsored-ads\">across all parts of your ad funnel<\/a>. You can directly target these audiences with DSP or Sponsored Display ads, or you can increase your bids for these audiences on Sponsored Products and Sponsored Brands ads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Either way, using lookalikes allows you to get a lot more strategic with your ad spend. You probably will be willing to bid higher on a lookalike audience of your SnS customers, for instance. Those shoppers, if you convert them, are likely to be highly valuable to you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-about-lookalikes-of-your-first-party-shoppers-nbsp\"><strong>What about lookalikes of your first-party shoppers?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So far, we\u2019ve been talking about lookalikes of pre-existing Amazon audiences. But AMC also lets you generate lookalikes of your first-party shoppers.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you upload your first-party data to AMC, which is a process that Intentwise supports and accelerates, you can create groups of shoppers who resemble your first-party shoppers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you want to run Amazon ads targeting shoppers who look like your newsletter shoppers. You can easily do this with AMC.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or let\u2019s say you want to <em>exclude<\/em> audiences that look like the people who buy from your DTC site, so as not to potentially cannibalize sales that might go to your DTC site. Creating lookalikes is the simplest way to do this.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-limits-of-lookalike-audiences-nbsp\"><strong>What are the limits of lookalike audiences?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lookalike audiences will probably give you a very good return on investment.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since you\u2019re reaching people based on the shared attributes they have with your existing shoppers, you can assume they will probably convert at a higher rate than if you were to run ads to just anyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What lookalike audiences <em>can\u2019t<\/em> do, however, is help you reach an entirely new demographic of people. Ultimately, when you create a lookalike, you\u2019re just doubling down on what is already working.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say your core shopper base is dads in the Midwest. There are, of course, a lot of dads in the Midwest\u2014and by creating lookalikes of your existing customers, you are certainly reaching more net-new shoppers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But you aren\u2019t actually expanding the <em>type<\/em> of people who shop from you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe your product could also have a lot of appeal to single women in California, if you just slightly refine your pitch. Lookalike audiences can\u2019t tell you that, or can\u2019t help you find new pockets of customers that you wouldn\u2019t have envisioned yet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So lookalike audiences are excellent for doubling down on what is working. With lookalikes, you can easily scale your existing strategy. What they can\u2019t do is introduce you to new types of marketing strategies or new audiences for your product.&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>One of the most effective advertising tactics for brands is to isolate your best shoppers, and simply create an audience that looks like them.&nbsp; We\u2019ve found again and again that creating lookalike audiences is one of the most powerful use cases of Amazon Marketing Cloud\u2014but these audiences are still woefully under-leveraged in our business.&nbsp; Think [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":22,"featured_media":29157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[135],"tags":[97,136,96,155],"class_list":["post-29156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-marketing-cloud","tag-amazon-marketing-cloud","tag-custom-audiences","tag-mobile","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why you need a lookalike audiences strategy for AMC<\/title>\n<meta name=\"description\" content=\"Creating a smart lookalike audience in AMC can all but guarantee a good return on investment. Here&#039;s how to build a lookalike strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you need a lookalike audiences strategy for AMC\" \/>\n<meta property=\"og:description\" content=\"Creating a smart lookalike audience in AMC can all but guarantee a good return on investment. Here&#039;s how to build a lookalike strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T17:26:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T17:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2025\/05\/image-39-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Waters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Waters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/\"},\"author\":{\"name\":\"Michael Waters\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\"},\"headline\":\"Why you need a lookalike audiences strategy for AMC\",\"datePublished\":\"2025-05-12T17:26:28+00:00\",\"dateModified\":\"2025-05-12T17:26:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/\"},\"wordCount\":962,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/image-39-scaled.png\",\"keywords\":[\"Amazon Marketing Cloud\",\"Custom Audiences\",\"Mobile\",\"Newsletter\"],\"articleSection\":[\"Amazon Marketing Cloud\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/\",\"name\":\"Why you need a lookalike audiences strategy for AMC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/image-39-scaled.png\",\"datePublished\":\"2025-05-12T17:26:28+00:00\",\"dateModified\":\"2025-05-12T17:26:30+00:00\",\"description\":\"Creating a smart lookalike audience in AMC can all but guarantee a good return on investment. Here's how to build a lookalike strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/image-39-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/image-39-scaled.png\",\"width\":2560,\"height\":1463},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/why-you-need-a-lookalike-audiences-strategy-for-amc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Amazon Marketing Cloud\",\"item\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/.\\\/amazon-marketing-cloud\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why you need a lookalike audiences strategy for AMC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"name\":\"Intentwise Blog\",\"description\":\"Amazon Analytics &amp; Advertising Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\",\"name\":\"Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"width\":256,\"height\":256,\"caption\":\"Intentwise\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\",\"name\":\"Michael Waters\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"url\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"contentUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"caption\":\"Michael Waters\"},\"description\":\"Senior content writer, Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/author\\\/michaelwatersintentwise-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why you need a lookalike audiences strategy for AMC","description":"Creating a smart lookalike audience in AMC can all but guarantee a good return on investment. Here's how to build a lookalike strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/","og_locale":"en_US","og_type":"article","og_title":"Why you need a lookalike audiences strategy for AMC","og_description":"Creating a smart lookalike audience in AMC can all but guarantee a good return on investment. Here's how to build a lookalike strategy.","og_url":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/","og_site_name":"Intentwise Blog","article_published_time":"2025-05-12T17:26:28+00:00","article_modified_time":"2025-05-12T17:26:30+00:00","og_image":[{"width":2560,"height":1463,"url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2025\/05\/image-39-scaled.png","type":"image\/png"}],"author":"Michael Waters","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Waters","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/#article","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/"},"author":{"name":"Michael Waters","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99"},"headline":"Why you need a lookalike audiences strategy for AMC","datePublished":"2025-05-12T17:26:28+00:00","dateModified":"2025-05-12T17:26:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/"},"wordCount":962,"commentCount":0,"publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2025\/05\/image-39-scaled.png","keywords":["Amazon Marketing Cloud","Custom Audiences","Mobile","Newsletter"],"articleSection":["Amazon Marketing Cloud"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/","url":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/","name":"Why you need a lookalike audiences strategy for AMC","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/#primaryimage"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2025\/05\/image-39-scaled.png","datePublished":"2025-05-12T17:26:28+00:00","dateModified":"2025-05-12T17:26:30+00:00","description":"Creating a smart lookalike audience in AMC can all but guarantee a good return on investment. Here's how to build a lookalike strategy.","breadcrumb":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/#primaryimage","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2025\/05\/image-39-scaled.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2025\/05\/image-39-scaled.png","width":2560,"height":1463},{"@type":"BreadcrumbList","@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/why-you-need-a-lookalike-audiences-strategy-for-amc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Amazon Marketing Cloud","item":"https:\/\/www.intentwise.com\/blog\/.\/amazon-marketing-cloud\/"},{"@type":"ListItem","position":2,"name":"Why you need a lookalike audiences strategy for AMC"}]},{"@type":"WebSite","@id":"https:\/\/www.intentwise.com\/blog\/#website","url":"https:\/\/www.intentwise.com\/blog\/","name":"Intentwise Blog","description":"Amazon Analytics &amp; Advertising Software","publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intentwise.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intentwise.com\/blog\/#organization","name":"Intentwise","url":"https:\/\/www.intentwise.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","width":256,"height":256,"caption":"Intentwise"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99","name":"Michael Waters","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","url":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","contentUrl":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","caption":"Michael Waters"},"description":"Senior content writer, Intentwise","url":"https:\/\/www.intentwise.com\/blog\/author\/michaelwatersintentwise-com\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/29156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/comments?post=29156"}],"version-history":[{"count":0,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/29156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media\/29157"}],"wp:attachment":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media?parent=29156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/categories?post=29156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/tags?post=29156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}