{"id":28622,"date":"2024-09-09T05:37:35","date_gmt":"2024-09-09T13:37:35","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=28622"},"modified":"2024-09-09T05:38:13","modified_gmt":"2024-09-09T13:38:13","slug":"3-ways-amc-can-level-up-your-sponsored-ads","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/","title":{"rendered":"3 ways Amazon Marketing Cloud can level up your Sponsored Ads","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Too often, Amazon Marketing Cloud is mistaken as solely a tool for DSP ads. This makes sense\u2014after all, you need to spend on DSP in order to access AMC.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is a vast opportunity for AMC to level up your Sponsored Ads. Even if you run DSP ads, you probably devote the majority of your spend to Sponsored Ads anyway.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AMC can level up not just your DSP, but your Sponsored Ads too.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are three use cases you shouldn\u2019t miss.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-the-new-to-brand-bonanza\">#<strong>1: The New-To-Brand bonanza<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AMC is the only way you can get full New-To-Brand data for your Sponsored Ads and for your individual ASINs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Amazon console, Sponsored Products ads notably don\u2019t show you New-To-Brand data\u2014but you can get that NTB data in AMC.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also see NTB data on the ASIN level in AMC. That means you can quickly figure out which ASINs drive the highest and lowest share of your incremental shoppers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing your NTB gateway ASINs might lead you to reshuffle your Sponsored Ads strategy. You might find that the product with the highest NTB rates is actually not one of your top sellers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe it is stuck somewhere in the middle of the list\u2014but now, you realize it\u2019s actually your magic bullet to bringing in new customers. The natural next step would be to ramp up your Sponsored Ads spend on that high-NTB product, especially on non-brand terms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you know that you\u2019re sitting on a product that\u2019s a magnet for new shoppers, then you want it to appear as high as you can in non-brand searches. That will give a corresponding boost to your non-brand campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By contrast, let\u2019s say you have a product with a really low NTB rate. You might want to take the time to figure out why it\u2019s not drawing in new customers. Is there something in your messaging or images that is confusing shoppers?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-calculate-your-customer-acquisition-costs\">#<strong>2: Calculate your customer acquisition costs<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding how much you\u2019re spending on every new customer who converts is essential for understanding if your ad spend is truly paying for itself.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, you can\u2019t just look at the spend on the ad that ultimately led to the conversion. Many of your shoppers are probably seeing multiple of your ads before they convert. You might sometimes be spending on 2, 3, or 4 ads before getting that conversion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t normally see that data\u2014unless you use AMC.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because AMC lets you track your shopper path to conversion, you\u2019ll get a look at how your Sponsored Ads are working in tandem to convert a sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How many ads does the typical shopper see before converting? How much are you spending on those ads? And does it vary from product to product?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can answer all of those questions with AMC, and come back with a number, broken down by ASIN, of how much you actually spend on Amazon ads to acquire each shopper.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pair that customer acquisition cost with your product\u2019s <a href=\"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/what-is-customer-life-time-value-cltv\/\">Customer Life-Time Value<\/a>, which you can also unlock in AMC, and you\u2019ll have a snapshot of just how healthy your business is.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is your customer acquisition cost for all of your products much lower than your customer LTV? Then great, you\u2019re running a strong business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is your CAC close to even with your LTV? Then you might have a problem.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-see-if-certain-ads-are-stealing-credit-for-sales\">#<strong>3: See if certain ads are stealing credit for sales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Typically, Amazon runs on a last-touch attribution system, which means that only the last ad a shopper saw before converting gets credit for a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can sometimes be a problem, as <a href=\"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/is-vcpm-attribution-distorting-your-metrics\/\">we discussed with VCPM attribution<\/a> on Sponsored Display ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because SD ads show up on product pages, they might get falsely credited with a sale that was going to happen anyway.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That inflates the metrics on your SD ads, while making the ad campaigns that actually <em>did<\/em> the heavy lifting in converting your shopper seem less impressive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AMC lets you get out of the last-touch attribution rabbithole.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can, for instance, set all your ads to a linear touch attribution system, which assigns equal credit to each ad a customer saw on their journey.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So let\u2019s say your shopper saw two ads before converting, a SP and a SD ad. With last touch, SP gets 0% credit and SD gets 100%. With linear touch, by contrast, each campaign gets 50% of the credit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Linear-touch attribution can quell any of your fears about certain ads getting too much credit for sales. You can see exactly which campaigns are part of a successful shopper journey, even if they show up earlier in the process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also helps you get smarter with your remarketing. Which ads work best on shoppers who\u2019ve already interacted with at least one of your ads? Are SP ads the best way to seal the deal, or are SD ads?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also radically improve your measurement. Most likely, your company spends on non-brand ads on Amazon with the idea that not every conversion is going to happen right away.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With non-brand ads, you are at least starting these customers down the journey with your product. But how do you know if those non-brand ads are really converting people in the long run?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With AMC, you can track how many shoppers first saw your non-brand ad, then later searched your brand keyword.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, you can measure how many successful journeys non-brand ads appeared in\u2014even if your non-brand ads aren\u2019t getting credit for the final sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We know this firsthand, for what it\u2019s worth, because we <a href=\"https:\/\/www.intentwise.com\/casestudy\/made-in-cookware\">built a query like this<\/a> for our client Made in Cookware.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Too often, Amazon Marketing Cloud is mistaken as solely a tool for DSP ads. This makes sense\u2014after all, you need to spend on DSP in order to access AMC.&nbsp; But there is a vast opportunity for AMC to level up your Sponsored Ads. Even if you run DSP ads, you probably devote the majority of [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":22,"featured_media":28624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[135],"tags":[97,96,155,212],"class_list":["post-28622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-marketing-cloud","tag-amazon-marketing-cloud","tag-mobile","tag-newsletter","tag-sponsored-display"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 ways Amazon Marketing Cloud can level up your Sponsored Ads<\/title>\n<meta name=\"description\" content=\"Amazon Marketing Cloud lets you measure how much you&#039;re spending to acquire customers, whether your non-brand ads are working, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 ways Amazon Marketing Cloud can level up your Sponsored Ads\" \/>\n<meta property=\"og:description\" content=\"Amazon Marketing Cloud lets you measure how much you&#039;re spending to acquire customers, whether your non-brand ads are working, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-09T13:37:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-09T13:38:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/09\/Amazon-search-bar-Blog-Post_v1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1750\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Waters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Waters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/\"},\"author\":{\"name\":\"Michael Waters\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\"},\"headline\":\"3 ways Amazon Marketing Cloud can level up your Sponsored Ads\",\"datePublished\":\"2024-09-09T13:37:35+00:00\",\"dateModified\":\"2024-09-09T13:38:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/\"},\"wordCount\":990,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Amazon-search-bar-Blog-Post_v1.jpg\",\"keywords\":[\"Amazon Marketing Cloud\",\"Mobile\",\"Newsletter\",\"Sponsored Display\"],\"articleSection\":[\"Amazon Marketing Cloud\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/\",\"name\":\"3 ways Amazon Marketing Cloud can level up your Sponsored Ads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Amazon-search-bar-Blog-Post_v1.jpg\",\"datePublished\":\"2024-09-09T13:37:35+00:00\",\"dateModified\":\"2024-09-09T13:38:13+00:00\",\"description\":\"Amazon Marketing Cloud lets you measure how much you're spending to acquire customers, whether your non-brand ads are working, and more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Amazon-search-bar-Blog-Post_v1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Amazon-search-bar-Blog-Post_v1.jpg\",\"width\":1750,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/amazon-marketing-cloud\\\/3-ways-amc-can-level-up-your-sponsored-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Amazon Marketing Cloud\",\"item\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/.\\\/amazon-marketing-cloud\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 ways Amazon Marketing Cloud can level up your Sponsored Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"name\":\"Intentwise Blog\",\"description\":\"Amazon Analytics &amp; Advertising Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\",\"name\":\"Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"width\":256,\"height\":256,\"caption\":\"Intentwise\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\",\"name\":\"Michael Waters\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"url\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"contentUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"caption\":\"Michael Waters\"},\"description\":\"Senior content writer, Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/author\\\/michaelwatersintentwise-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 ways Amazon Marketing Cloud can level up your Sponsored Ads","description":"Amazon Marketing Cloud lets you measure how much you're spending to acquire customers, whether your non-brand ads are working, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/","og_locale":"en_US","og_type":"article","og_title":"3 ways Amazon Marketing Cloud can level up your Sponsored Ads","og_description":"Amazon Marketing Cloud lets you measure how much you're spending to acquire customers, whether your non-brand ads are working, and more.","og_url":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/","og_site_name":"Intentwise Blog","article_published_time":"2024-09-09T13:37:35+00:00","article_modified_time":"2024-09-09T13:38:13+00:00","og_image":[{"width":1750,"height":1000,"url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/09\/Amazon-search-bar-Blog-Post_v1.jpg","type":"image\/jpeg"}],"author":"Michael Waters","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Waters","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/#article","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/"},"author":{"name":"Michael Waters","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99"},"headline":"3 ways Amazon Marketing Cloud can level up your Sponsored Ads","datePublished":"2024-09-09T13:37:35+00:00","dateModified":"2024-09-09T13:38:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/"},"wordCount":990,"commentCount":0,"publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/09\/Amazon-search-bar-Blog-Post_v1.jpg","keywords":["Amazon Marketing Cloud","Mobile","Newsletter","Sponsored Display"],"articleSection":["Amazon Marketing Cloud"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/","url":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/","name":"3 ways Amazon Marketing Cloud can level up your Sponsored Ads","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/09\/Amazon-search-bar-Blog-Post_v1.jpg","datePublished":"2024-09-09T13:37:35+00:00","dateModified":"2024-09-09T13:38:13+00:00","description":"Amazon Marketing Cloud lets you measure how much you're spending to acquire customers, whether your non-brand ads are working, and more.","breadcrumb":{"@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/#primaryimage","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/09\/Amazon-search-bar-Blog-Post_v1.jpg","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/09\/Amazon-search-bar-Blog-Post_v1.jpg","width":1750,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.intentwise.com\/blog\/amazon-marketing-cloud\/3-ways-amc-can-level-up-your-sponsored-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Amazon Marketing Cloud","item":"https:\/\/www.intentwise.com\/blog\/.\/amazon-marketing-cloud\/"},{"@type":"ListItem","position":2,"name":"3 ways Amazon Marketing Cloud can level up your Sponsored Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.intentwise.com\/blog\/#website","url":"https:\/\/www.intentwise.com\/blog\/","name":"Intentwise Blog","description":"Amazon Analytics &amp; Advertising Software","publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intentwise.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intentwise.com\/blog\/#organization","name":"Intentwise","url":"https:\/\/www.intentwise.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","width":256,"height":256,"caption":"Intentwise"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99","name":"Michael Waters","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","url":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","contentUrl":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","caption":"Michael Waters"},"description":"Senior content writer, Intentwise","url":"https:\/\/www.intentwise.com\/blog\/author\/michaelwatersintentwise-com\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/28622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/comments?post=28622"}],"version-history":[{"count":0,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/28622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media\/28624"}],"wp:attachment":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media?parent=28622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/categories?post=28622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/tags?post=28622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}