{"id":28422,"date":"2024-04-03T06:04:58","date_gmt":"2024-04-03T14:04:58","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=28422"},"modified":"2024-05-15T03:07:50","modified_gmt":"2024-05-15T11:07:50","slug":"amazon-seller-fees-explained","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/amazon-seller\/amazon-seller-fees-explained\/","title":{"rendered":"Explained: What are Amazon\u2019s seller fees?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

What are all of the Amazon seller fees?<\/strong> When you sell on Amazon, it can be difficult to keep track of all of the overlapping charges you are paying for. <\/p>\n\n\n\n

Depending on your category and on the choices you make around shipping and fulfillment, you might be forking over a very different percentage of your earnings to Amazon. But having a clear understanding of the fees you pay and how they impact each of your products is essential to the success of your business. <\/p>\n\n\n\n

Big picture, the cut of your earnings that Amazon takes has continued to go up in recent years. Amazon took slightly over 50%<\/a> of seller revenue in 2022, for instance, compared to only about 35% in 2016. You need to keep close track of your seller fees to ensure that running your business on Amazon is worth it. <\/p>\n\n\n\n

Amazon\u2019s seller fees are an essential part of profitability calculations. Because fees can shift from product to product, you need to get a handle on your profitability per product. Most sellers struggle to get a real-time view of their profitability per ASIN, but they have the data at their fingertips<\/a>. You just need to know how to use it.<\/p>\n\n\n\n

How much are your products earning after you take out Amazon\u2019s cut and the manufacturing costs? You first need to understand the fees Amazon is charging you. <\/p>\n\n\n\n

Here are all of the fees that Seller Central users should watch for. <\/p>\n\n\n\n

Amazon referral fees<\/strong><\/h3>\n\n\n\n

The first big bucket of charges you\u2019ll see on your Amazon statements are called referral fees. Referral fees are essentially Amazon\u2019s cut of commissions from your product. They range significantly depending on the category of each of your products, with most referral fees hovering around 15% of your sales price<\/strong>. You can see the full schedule of fees here<\/a>. <\/p>\n\n\n\n

For what it\u2019s worth, some brands have recently seen drops in their referral fees. In recent months, Amazon cut down its referral fees for low-cost apparel vendors, for instance. Fees are now just 5% for brands that sell apparel under $15. <\/p>\n\n\n\n

Amazon seller fees<\/strong><\/h3>\n\n\n\n

Sellers also have to pay Amazon just for the ability to sell on its platform. When you sell on Amazon, you choose between two account types: an individual account and a professional account.<\/p>\n\n\n\n

If you opt for an individual seller account, you\u2019ll pay $.99 <\/strong>on every sale you make, regardless of the cost. <\/p>\n\n\n\n

The per-item charge is why most brands opt for a professional seller subscription fee. When you choose a professional seller account, you pay a blanket $39.99 per month<\/strong>. <\/p>\n\n\n\n

That subscription fee applies regardless of how many items you sell per month. So if you sell more than 40 products per month, you should probably opt for the professional account. <\/p>\n\n\n\n

Amazon fulfillment fees<\/strong><\/h3>\n\n\n\n

Amazon has two shipping and fulfillment options<\/a> for brands:<\/p>\n\n\n\n