{"id":27803,"date":"2024-01-30T07:01:04","date_gmt":"2024-01-30T15:01:04","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=27803"},"modified":"2024-12-23T10:02:08","modified_gmt":"2024-12-23T18:02:08","slug":"seasonal-keywords-strategy","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/","title":{"rendered":"Explained: How to grow your seasonal keywords","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>What are your seasonal keywords, and how do you maximize sales on them?<\/strong> Most brands are eventually going to run into this question as they become sophisticated advertisers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if your product doesn\u2019t seem like it\u2019s naturally seasonal, e.g. it\u2019s not a Halloween costume, it probably shows up on <em>some<\/em> seasonal keywords. A toy brand, for instance, is probably going to surface in search results for \u201choliday toy gifts.\u201d A search along those lines is naturally going to peak at the end of the year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter what you sell, you should be monitoring your account for seasonality trends. If it turns out those seasonal keywords are high converters for you, then you\u2019ll want to build a sophisticated seasonality strategy in order to maximize those seasonal sales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t miss out. Seasonal sales represent a big opportunity if you get them right. Below, we break down how to identify\u2014and maximize\u2014your seasonal keywords.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-seasonal-keyword-nbsp\"><strong>What is a seasonal keyword?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most simply, a seasonal keyword is a keyword that sees its popular peak at a certain time of the year. These often include keywords tied to <a href=\"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/tactics-for-week-after-christmas\/\">specific holidays<\/a> that only happen once a year.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not all seasonal keywords are made the same. For instance, keywords tied to weather, like \u201cthermal-lined jacket,\u201d probably have a meaningful seasonal effect\u2014but that effect isn\u2019t universal. Depending on where you are advertising, people might be searching for thermal-lined jackets year round.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Intentwise, we think there are roughly two kinds of seasonal keywords:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short-tail seasonal keywords<\/strong>. These are seasonal keywords tied to single holidays. For instance, \u201cprincess Halloween costume\u201d would be a short-tail seasonal keyword. Ask yourself: Does it have a single peak throughout the year? And the rest of the time it is probably seeing a very low search rate? This is probably true of a holiday keyword like \u201cValentine\u2019s flowers.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Longer-tail seasonal keywords<\/strong>. Other seasonal keywords have their own peaks and valleys, without a steep drop-off rate. That\u2019s the case for keywords like \u201cNFL jerseys\u201d or \u201cwrapping paper.\u201d Some shoppers are going to buy those products all year round, but they are going to have peaks and valleys. \u201cNFL jerseys\u201d will peak during the actual football season, while \u201cwrapping paper\u201d is going to see a big sales spike around the holidays.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why does this matter? Understanding the exact nuances of your seasonality requires looking at year-over-year trends in your advertising and sales data. But it\u2019s important to know exactly what you\u2019re dealing with before you make bidding decisions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-i-know-if-i-have-seasonal-keywords-nbsp\"><strong>How do I know if I have seasonal keywords?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While we might know off the bat that, say, swimsuits have peaks and valleys throughout the year, other products might have less obvious seasonal effects. Any product that\u2019s a popular gift, for instance, is probably going to spike in popularity around the end of the year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One great way to identify seasonal effects on your product is to study your keyword trends. Look at your most popular keywords, and see how they are performing over time. In the <a href=\"https:\/\/www.intentwise.com\/ad-optimizer\/amazon-advertising\">Intentwise Ad Optimizer<\/a>, it\u2019s easy to track which of your keywords are increasing or decreasing their percentage share.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our clients love to use this feature to <a href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/step-by-step-guide-to-amazon-ppc-success\/\">spot gift-giving keywords<\/a> at the end of the year.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-i-maximize-sales-on-seasonal-keywords-nbsp\"><strong>How do I maximize sales on seasonal keywords?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we\u2019ve established how to identify seasonal keywords, let\u2019s move on to the strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, think about your campaign structure. At Intentwise, we recommend that advertisers segment out their seasonal keywords into separate campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you sell flowers. You should have one campaign for all of your highly seasonal keywords\u2014likely those relating to Valentine\u2019s Day or Mother\u2019s Day. These keywords are only going to see a spike in searches once a year, so you want to study their performance and adjust their bids as a block.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, make a separate campaign for more generic searches, like \u201cred flowers,\u201d that might have year-round appeal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Separating out seasonal vs. non-seasonal campaigns makes it easy to study and adjust your seasonal keywords. When the peak season passes, you can easily control spend on the seasonal keywords en masse.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter what, when your products are in season, you should be sure to ramp up your bids on the seasonal keywords. Chasing those keywords when the product is in peak season\u2014going after \u201cflowers\u201d 3-4 weeks before Valentine\u2019s Day, for example\u2014is a great way to reach people with high purchase intent.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-should-i-ever-bid-on-keywords-when-they-re-out-of-season-nbsp\"><strong>Should I ever bid on keywords when they\u2019re out of season?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you have a set of keywords, like \u201cValentine\u2019s Day flowers,\u201d that only peak once a year. Should you even bother bidding on them when they\u2019re out of season?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It isn\u2019t necessarily a bad idea to bid on your seasonal keywords a month or so before the peak season. If you start advertising on those terms early, you\u2019ll be able to build up your ranking ahead of the major holiday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPCs inevitably go up as the holiday approaches\u2014so starting early means you can strike before those CPCs skyrocket.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In theory, when the holiday does come around, you\u2019ll then rank higher in search results organically. In other words: You won\u2019t have to spend as much money on ads to get there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not a foolproof strategy, however. Anyone that advertises on these holiday keywords too far in advance needs to be cautious. Those seasonal keywords won\u2019t have much traffic a few months before the holiday hits, so you\u2019ll probably have a low number of impressions and conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring your conversion rate is especially important here. If your conversion rate is really low, Amazon\u2019s algorithm might think your ads on those keywords just aren\u2019t converting. That could hurt your placements once the big season does arrive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At that point, if conversions are way below your typical levels, you should turn down the pre-season bids.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-i-execute-a-seasonal-bidding-strategy-nbsp\"><strong>How do I execute a seasonal bidding strategy?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever strategy you choose, it\u2019s important to note to be sure you are actively adjusting your bids throughout the year. However you set bids, make sure you are regularly auditing and updating them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you use automated rules for your <a href=\"https:\/\/www.intentwise.com\/white-paper\/ad-optimizer\/bidding-strategy\">bid management system<\/a>, you should also pay close attention to the seasonality of your keywords. An automated rule will continue to bid the same amount regardless of the season, unless you add seasonality specifications to your automated keywords. (You can do this easily in the <a href=\"https:\/\/www.intentwise.com\/ad-optimizer\/amazon-advertising\">Intentwise Ad Optimizer<\/a>.)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s important to track, because you don\u2019t want to bid too high on keywords that are becoming out of season.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For what it\u2019s worth, AI-based bidding can often catch these trends for you. Our AI-based bid algorithm is great at identifying seasonal patterns and automatically adjusting bids accordingly.&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>What are your seasonal keywords, and how do you maximize sales on them? Most brands are eventually going to run into this question as they become sophisticated advertisers. Even if your product doesn\u2019t seem like it\u2019s naturally seasonal, e.g. it\u2019s not a Halloween costume, it probably shows up on some seasonal keywords. A toy brand, [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":22,"featured_media":27987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[21],"tags":[96,203],"class_list":["post-27803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-performance-optimization","tag-mobile","tag-seasonality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Explained: How to grow your seasonal keywords<\/title>\n<meta name=\"description\" content=\"Whether you realize it or not, you probably have seasonal keywords. Here are the best strategies for growing seasonal keywords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Explained: How to grow your seasonal keywords\" \/>\n<meta property=\"og:description\" content=\"Whether you realize it or not, you probably have seasonal keywords. Here are the best strategies for growing seasonal keywords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-30T15:01:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T18:02:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Waters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Waters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/\"},\"author\":{\"name\":\"Michael Waters\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\"},\"headline\":\"Explained: How to grow your seasonal keywords\",\"datePublished\":\"2024-01-30T15:01:04+00:00\",\"dateModified\":\"2024-12-23T18:02:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/\"},\"wordCount\":1188,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg\",\"keywords\":[\"Mobile\",\"Seasonality\"],\"articleSection\":[\"Ad Performance Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/\",\"name\":\"Explained: How to grow your seasonal keywords\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg\",\"datePublished\":\"2024-01-30T15:01:04+00:00\",\"dateModified\":\"2024-12-23T18:02:08+00:00\",\"description\":\"Whether you realize it or not, you probably have seasonal keywords. Here are the best strategies for growing seasonal keywords.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg\",\"width\":1400,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-performance-optimization\\\/seasonal-keywords-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ad Performance Optimization\",\"item\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/.\\\/ad-performance-optimization\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explained: How to grow your seasonal keywords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"name\":\"Intentwise Blog\",\"description\":\"Amazon Analytics &amp; Advertising Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\",\"name\":\"Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"width\":256,\"height\":256,\"caption\":\"Intentwise\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\",\"name\":\"Michael Waters\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"url\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"contentUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"caption\":\"Michael Waters\"},\"description\":\"Senior content writer, Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/author\\\/michaelwatersintentwise-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Explained: How to grow your seasonal keywords","description":"Whether you realize it or not, you probably have seasonal keywords. Here are the best strategies for growing seasonal keywords.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Explained: How to grow your seasonal keywords","og_description":"Whether you realize it or not, you probably have seasonal keywords. Here are the best strategies for growing seasonal keywords.","og_url":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/","og_site_name":"Intentwise Blog","article_published_time":"2024-01-30T15:01:04+00:00","article_modified_time":"2024-12-23T18:02:08+00:00","og_image":[{"width":1400,"height":800,"url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg","type":"image\/jpeg"}],"author":"Michael Waters","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Waters","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/#article","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/"},"author":{"name":"Michael Waters","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99"},"headline":"Explained: How to grow your seasonal keywords","datePublished":"2024-01-30T15:01:04+00:00","dateModified":"2024-12-23T18:02:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/"},"wordCount":1188,"commentCount":0,"publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg","keywords":["Mobile","Seasonality"],"articleSection":["Ad Performance Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/","url":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/","name":"Explained: How to grow your seasonal keywords","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg","datePublished":"2024-01-30T15:01:04+00:00","dateModified":"2024-12-23T18:02:08+00:00","description":"Whether you realize it or not, you probably have seasonal keywords. Here are the best strategies for growing seasonal keywords.","breadcrumb":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/#primaryimage","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_374939063-scaled-qj2qce7g47lnbgw66dnttfrqcdbr69ntbtbqqn4474.jpeg","width":1400,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.intentwise.com\/blog\/ad-performance-optimization\/seasonal-keywords-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ad Performance Optimization","item":"https:\/\/www.intentwise.com\/blog\/.\/ad-performance-optimization\/"},{"@type":"ListItem","position":2,"name":"Explained: How to grow your seasonal keywords"}]},{"@type":"WebSite","@id":"https:\/\/www.intentwise.com\/blog\/#website","url":"https:\/\/www.intentwise.com\/blog\/","name":"Intentwise Blog","description":"Amazon Analytics &amp; Advertising Software","publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intentwise.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intentwise.com\/blog\/#organization","name":"Intentwise","url":"https:\/\/www.intentwise.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","width":256,"height":256,"caption":"Intentwise"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99","name":"Michael Waters","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","url":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","contentUrl":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","caption":"Michael Waters"},"description":"Senior content writer, Intentwise","url":"https:\/\/www.intentwise.com\/blog\/author\/michaelwatersintentwise-com\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/27803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/comments?post=27803"}],"version-history":[{"count":0,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/27803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media\/27987"}],"wp:attachment":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media?parent=27803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/categories?post=27803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/tags?post=27803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}