{"id":27680,"date":"2024-01-17T06:26:50","date_gmt":"2024-01-17T14:26:50","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=27680"},"modified":"2025-04-03T03:50:07","modified_gmt":"2025-04-03T11:50:07","slug":"glossary-key-terms-to-know","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/","title":{"rendered":"Glossary: The Walmart Connect key terms to know","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p><strong>Do you know all of the most important Walmart Connect key terms? <\/strong>Before you begin your Walmart Connect journey, you\u2019re going to need to master the vocabulary. What is Walmart\u2019s equivalent of an ASIN? What do you call its fulfillment service? These terms need to become second nature to you.&nbsp;<\/p>\n\n\n\n<p>Getting started on a new retail media platform can often feel like learning a new language from scratch. It\u2019s easy to mix up the most important terms, especially when you\u2019re used to another retail media platform, such as Amazon.<\/p>\n\n\n\n<p>At Intentwise, we wanted to simplify the process. We built a brief glossary of the most important Walmart Connect terms you need to know before you start on Walmart Connect.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-bother-advertising-on-walmart-connect-nbsp\"><strong>Why bother advertising on Walmart Connect?&nbsp;<\/strong><\/h3>\n\n\n\n<p>If you\u2019re not advertising on Walmart Connect yet, you\u2019re missing out. Walmart reaches the vast majority of American households, and it has the added benefit of operating a major brick-and-mortar chain <em>and<\/em> a popular e-commerce site.<\/p>\n\n\n\n<p>A sizable share of that audience is not reachable through Amazon. According to Comscore, <a href=\"https:\/\/www.intentwise.com\/learning-hub\/walmart\">13%<\/a> of the people who visited Walmart.com did not visit Amazon.com in the same month. That means they are incremental to your brand.<\/p>\n\n\n\n<p>First-mover advantage is real on Walmart Connect. The time is now to take advantage, before your competitors get there.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-glossary-the-walmart-connect-terms-to-know\"><strong>Glossary: The Walmart Connect terms to know<\/strong><\/h3>\n\n\n\n<p>Walmart Connect users should be familiar with terms like:&nbsp;<\/p>\n\n\n\n<p><strong>Walmart Connect.<\/strong> Walmart Connect is the name for Walmart\u2019s overall ad business. The equivalent on Amazon is called Amazon Ads.<\/p>\n\n\n\n<p><strong>Walmart Ad Center<\/strong>. Brands and agencies manage their ads from the Walmart Ad Center. This is the equivalent of the Amazon Ad Console.<\/p>\n\n\n\n<p><strong>Seller Center<\/strong>. On Walmart, you see your retail data in Seller Center. On Amazon, it\u2019s called Seller Central.<\/p>\n\n\n\n<p><strong>Walmart Fulfillment Services (WFS)<\/strong>. Want Walmart to ship and warehouse your products for you? Walmart has its own, in-house fulfillment option for sellers, called Walmart Fulfillment Services (WFS). The equivalent on Amazon is Fulfillment by Amazon.<\/p>\n\n\n\n<p>Walmart claims that sellers who opt for WFS see a<a href=\"https:\/\/www.retailtouchpoints.com\/topics\/omnichannel-alignment\/walmart-is-following-amazons-marketplace-playbook-but-it-has-an-ace-in-the-hole-its-4600-stores\"> 50% increase<\/a> in their GMV.<\/p>\n\n\n\n<p><strong>Product ID.<\/strong> \u201cProduct ID\u201d is Walmart\u2019s name for its product categorization system. By contrast, on Amazon, products are categorized by ASIN.&nbsp;<\/p>\n\n\n\n<p>Product IDs and ASINs look distinct from each other. For example, your Walmart ID will look like \u201c376188834\u201d and your Amazon ASIN will look like \u201cB098FKXT8L.<\/p>\n\n\n\n<p><strong>Walmart+<\/strong>. Walmart+ (often shortened to W+) is Walmart\u2019s subscription service, which bundles together shipping discounts to shoppers willing to pay a monthly fee. The equivalent on Amazon is called Amazon Prime.&nbsp;<\/p>\n\n\n\n<p><strong>Sponsored Search<\/strong>. Sponsored Search refers to the category of ads\u2014Sponsored Products, Sponsored Brands, and Sponsored Videos\u2014that appear in search results and on product pages across Walmart.com.&nbsp;<\/p>\n\n\n\n<p>Sponsored Search ads can surface in carousels at the top or bottom of a search results page, as an item in the search result page, beneath the Buy Box, in a customer\u2019s Orders tab, and other locations.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Walmart Connect Partner Lab<\/strong>. The Walmart Connect Partner is Walmart Connect\u2019s testing ground for off-platform ad connections. Walmart Connect has forged test-and-learn partnerships with social platforms like TikTok and Snapchat, with TV streaming services like Roku, and with live shopping networks like TalkShopLive.<\/p>\n\n\n\n<p>Advertisers who use the Walmart Connect Partner Lab can use Walmart\u2019s extensive audience data to reach shoppers on these platforms, and beyond.<\/p>\n\n\n\n<p><strong>Walmart DSP<\/strong>. The Walmart DSP allows experienced sellers to bid in multiple auctions at once across multiple sites. Select brands that have mastered Sponsored Search ads can use the Walmart DSP to reach shoppers on streaming TV, social platforms, and other non-Walmart sites.&nbsp;<\/p>\n\n\n\n<p><strong>The Trade Desk<\/strong>. The Trade Desk is Walmart Connect\u2019s partner in its DSP program. The Trade Desk essentially facilitates automatic bidding in multiple auctions at once. Through the Trade Desk, advertisers can easily bid for ads across the web and across platforms\u2014all while using Walmart Connect\u2019s sophisticated targeting data.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-want-to-know-more-about-getting-started-with-walmart-connect-nbsp\"><strong>Want to know more about getting started with Walmart Connect?&nbsp;<\/strong><\/h3>\n\n\n\n<p>At Intentwise, we built a new <a href=\"https:\/\/www.intentwise.com\/learning-hub\/walmart\">Walmart Connect Learning Hub<\/a> to give you an overview of the key terms to know on Walmart Connect, the main differences between Walmart Connect and Amazon Ads, the best practices for Walmart Connect if you\u2019re starting out, and more.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, our new white paper, \u201c<a href=\"https:\/\/www.intentwise.com\/white-paper\/walmart\/advertising-strategy\">The Complete Guide to Walmart Connect<\/a>,\u201d provides a step-by-step walkthrough of Walmart Connect and its unique features. Download it for free today, and circulate it with your whole team.&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Do you know all of the most important Walmart Connect key terms? Before you begin your Walmart Connect journey, you\u2019re going to need to master the vocabulary. What is Walmart\u2019s equivalent of an ASIN? What do you call its fulfillment service? These terms need to become second nature to you.&nbsp; Getting started on a new [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":22,"featured_media":27986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[190],"tags":[96,129],"class_list":["post-27680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-walmart-connect","tag-mobile","tag-walmart-connect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Glossary: The Walmart Connect key terms to know<\/title>\n<meta name=\"description\" content=\"From Product ID to Sponsored Search, you can&#039;t start your Walmart Connect journey without mastering these terms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossary: The Walmart Connect key terms to know\" \/>\n<meta property=\"og:description\" content=\"From Product ID to Sponsored Search, you can&#039;t start your Walmart Connect journey without mastering these terms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-17T14:26:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T11:50:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Waters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Waters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/\"},\"author\":{\"name\":\"Michael Waters\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\"},\"headline\":\"Glossary: The Walmart Connect key terms to know\",\"datePublished\":\"2024-01-17T14:26:50+00:00\",\"dateModified\":\"2025-04-03T11:50:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/\"},\"wordCount\":776,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg\",\"keywords\":[\"Mobile\",\"Walmart Connect\"],\"articleSection\":[\"Walmart Connect\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/\",\"name\":\"Glossary: The Walmart Connect key terms to know\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg\",\"datePublished\":\"2024-01-17T14:26:50+00:00\",\"dateModified\":\"2025-04-03T11:50:07+00:00\",\"description\":\"From Product ID to Sponsored Search, you can't start your Walmart Connect journey without mastering these terms.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg\",\"width\":1400,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/walmart-connect\\\/glossary-key-terms-to-know\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Walmart Connect\",\"item\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/.\\\/walmart-connect\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary: The Walmart Connect key terms to know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"name\":\"Intentwise Blog\",\"description\":\"Amazon Analytics &amp; Advertising Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\",\"name\":\"Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"width\":256,\"height\":256,\"caption\":\"Intentwise\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\",\"name\":\"Michael Waters\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"url\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"contentUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"caption\":\"Michael Waters\"},\"description\":\"Senior content writer, Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/author\\\/michaelwatersintentwise-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Glossary: The Walmart Connect key terms to know","description":"From Product ID to Sponsored Search, you can't start your Walmart Connect journey without mastering these terms.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/","og_locale":"en_US","og_type":"article","og_title":"Glossary: The Walmart Connect key terms to know","og_description":"From Product ID to Sponsored Search, you can't start your Walmart Connect journey without mastering these terms.","og_url":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/","og_site_name":"Intentwise Blog","article_published_time":"2024-01-17T14:26:50+00:00","article_modified_time":"2025-04-03T11:50:07+00:00","og_image":[{"width":1400,"height":800,"url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg","type":"image\/jpeg"}],"author":"Michael Waters","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Waters","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/#article","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/"},"author":{"name":"Michael Waters","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99"},"headline":"Glossary: The Walmart Connect key terms to know","datePublished":"2024-01-17T14:26:50+00:00","dateModified":"2025-04-03T11:50:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/"},"wordCount":776,"commentCount":0,"publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg","keywords":["Mobile","Walmart Connect"],"articleSection":["Walmart Connect"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/","url":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/","name":"Glossary: The Walmart Connect key terms to know","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/#primaryimage"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg","datePublished":"2024-01-17T14:26:50+00:00","dateModified":"2025-04-03T11:50:07+00:00","description":"From Product ID to Sponsored Search, you can't start your Walmart Connect journey without mastering these terms.","breadcrumb":{"@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/#primaryimage","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2024\/01\/AdobeStock_517901008_Editorial_Use_Only-scaled-qig3073ef8nlq6lje8avhv2ajoklmqgzfxb5o9wrpc.jpeg","width":1400,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.intentwise.com\/blog\/walmart-connect\/glossary-key-terms-to-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Walmart Connect","item":"https:\/\/www.intentwise.com\/blog\/.\/walmart-connect\/"},{"@type":"ListItem","position":2,"name":"Glossary: The Walmart Connect key terms to know"}]},{"@type":"WebSite","@id":"https:\/\/www.intentwise.com\/blog\/#website","url":"https:\/\/www.intentwise.com\/blog\/","name":"Intentwise Blog","description":"Amazon Analytics &amp; Advertising Software","publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intentwise.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intentwise.com\/blog\/#organization","name":"Intentwise","url":"https:\/\/www.intentwise.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","width":256,"height":256,"caption":"Intentwise"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99","name":"Michael Waters","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","url":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","contentUrl":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","caption":"Michael Waters"},"description":"Senior content writer, Intentwise","url":"https:\/\/www.intentwise.com\/blog\/author\/michaelwatersintentwise-com\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/27680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/comments?post=27680"}],"version-history":[{"count":0,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/27680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media\/27986"}],"wp:attachment":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media?parent=27680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/categories?post=27680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/tags?post=27680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}