{"id":27266,"date":"2023-09-18T08:18:41","date_gmt":"2023-09-18T16:18:41","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=27266"},"modified":"2024-02-06T07:36:54","modified_gmt":"2024-02-06T15:36:54","slug":"ai-product-detail-page-amazon","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/artificial-intelligence\/ai-product-detail-page-amazon\/","title":{"rendered":"The state of AI on your product detail page","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We just got back from Amazon Accelerate, where we got to hear many of Amazon\u2019s big announcements first hand. One announcement that stood out to us: Amazon is launching a generative AI tool that will write your product descriptions for you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new feature is called <a href=\"https:\/\/www.aboutamazon.com\/news\/small-business\/amazon-sellers-generative-ai-tool\">Generate Listing Content<\/a>. It\u2019s free, built into Seller Central, and easy to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big news, right? If you\u2019re feeling a bit of whiplash on all the recent Amazon AI news, don\u2019t worry. It\u2019s not just you. The new product content feature is one of several high-profile AI tools focused on product pages that Amazon has teased or debuted in recent months.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s been a lot of news happening at once, and it can be hard to track. So we wanted to take a step back, and evaluate where we\u2019re at.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-popular-are-ai-generated-product-descriptions-nbsp\"><strong>How popular are AI-generated product descriptions?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with the recent product description news.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Generate Listing Content tool, sellers can write down a brief description of their product\u2014say, \u201ccast iron saucepan with lid.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then Amazon\u2019s generative AI tool will suggest a title, product description, and key bullet points. Sellers can edit them as needed, then publish their listing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, AI-generated product descriptions are not necessarily new. Brands have been using AI tools like Jasper for years to help them write product descriptions at scale. Newer AI platforms like Writer also offer popular ways to generate product descriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s new is just how accessible AI tools are about to become. Every Amazon seller is going to have generative AI at their fingerprints\u2014and a lot of them will probably take advantage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do we know this? eBay.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This summer, eBay announced an AI product description tool that would, given a title and a product category, come up with an entire description for a seller. eBay has already had a lot of success\u2014it recently said that <a href=\"https:\/\/chainstoreage.com\/ebay-streamlines-listings-generative-ai\">about 30%<\/a> of its U.S.-based sellers use the tool each day.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If similar numbers hold for Amazon, that would represent a huge shift on the look and feel of the platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The upside:<\/strong> For brands that sell a lot of products, AI-generated listings can be a big deal. With a good AI, you don\u2019t need to take the time to write new descriptions for the hundreds, even thousands, of products in your catalog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus: Even if you don\u2019t have a giant catalog, AI can help if you\u2019re looking for inspiration for your own descriptions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The downside:<\/strong> Potentially, we will be entering an era of uniformity in product listings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, Amazon\u2019s AI tools seem fully capable of creating solid, SEO-optimized content. A shopper probably won\u2019t even notice that AI wrote the description.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what happens if product descriptions on Amazon start to sound the same? In a crowded marketplace like Amazon, the name of the game is standing out. Too much AI-generated content <a href=\"https:\/\/www.marketplacepulse.com\/articles\/ai-and-the-job-of-an-amazon-seller\">might make this harder<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-next-for-amazon-s-ai-nbsp-nbsp\"><strong>What\u2019s next for Amazon\u2019s AI?&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For an idea of what\u2019s to come, it might be useful to return to the example of eBay.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just this past week, eBay <a href=\"https:\/\/www.theverge.com\/2023\/9\/7\/23863313\/ebay-generative-ai-tool-product-listings-photo\">launched<\/a> another powerful AI listing tool\u2014this time, focused on images. Upload an image into the eBay app, and eBay\u2019s AI will automatically describe it for you. You can get an AI-generated title, description, and category and subcategory out of a single image.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It isn\u2019t hard to imagine Amazon eventually rolling out something similar. Certainly, Amazon is already experimenting with AI for images. In May 2023, for example, The Information <a href=\"https:\/\/www.theinformation.com\/articles\/amazon-plans-to-generate-photos-and-videos-for-advertisers-using-ai\">reported<\/a> that the platform was building AI tools that could generate images and videos for advertising.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon has yet to formally showcase this product. But a spokesperson confirmed it was coming.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All told: We might not be far off from fully automated creative assets for your product pages. Type in a brief outline of your product, and you might soon be able to receive not just product descriptions and titles, but also fully AI-generated images and videos for your PDP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-ai-features-you-probably-can-t-control-nbsp\"><strong>The AI features you probably can\u2019t control&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So far, the AI tools we\u2019ve discussed are totally optional. Already happy with your descriptions and creative assets? You don\u2019t have to use them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s less true for Amazon\u2019s other big recent rollout: AI-generated <a href=\"https:\/\/www.aboutamazon.com\/news\/amazon-ai\/amazon-improves-customer-reviews-with-generative-ai\">customer review highlights<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon has begun using AI to write short descriptions that summarize the pros and cons of your product, based on the reviews. Essentially: If shoppers don\u2019t want to read all the reviews, they can quickly see the key talking points through these review highlights.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers can also tap certain key talking points (such as \u201cPerformance\u201d and \u201cEase of use\u201d), and filter for the reviews that mention these phrases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To avoid highlighting fake reviews, Amazon is focusing the AI tool only on trusted reviews from verified purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the newest tool makes some brands nervous. What if you feel the review highlights don\u2019t accurately capture the sentiment on your page? So far, you don\u2019t have a lot of recourse\u2014other than to carefully <a href=\"https:\/\/www.intentwise.com\/blog\/artificial-intelligence\/how-large-language-models-can-help-you-analyze-customer-reviews\/\">track your reviews<\/a>, and resolve any issues that come up.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have a feeling Amazon isn\u2019t going to stop there. Don\u2019t forget, Amazon CEO Andy Jassy <a href=\"https:\/\/www.intentwise.com\/blog\/amazon\/unpacked-amazons-big-ai-quarter\/\">said<\/a> in the most recent earnings call that \u201cevery one of our teams is working on building generative AI applications.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re only just starting to see the evidence.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em>(Want to read more content like this? Be sure to <a href=\"https:\/\/www.intentwise.com\/newsletter\">subscribe to our newsletter<\/a>.) <\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>We just got back from Amazon Accelerate, where we got to hear many of Amazon\u2019s big announcements first hand. One announcement that stood out to us: Amazon is launching a generative AI tool that will write your product descriptions for you.&nbsp; The new feature is called Generate Listing Content. It\u2019s free, built into Seller Central, [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":22,"featured_media":27271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[25],"tags":[106,96,155],"class_list":["post-27266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-ai","tag-mobile","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The state of AI on the product detail page<\/title>\n<meta name=\"description\" content=\"Amazon now offers AI to analyze reviews, write product descriptions, and more. 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