Why is staying on top of inventory so important? <\/strong><\/h3>\n\n\n\nBy all accounts, inventory management is a critical part of your organic ranking on Amazon<\/a>. If you\u2019re constantly running low on stock\u2014or, worse, running out of stock altogether\u2014it will impact your relevancy, and organic rank, on Amazon. <\/p>\n\n\n\nAmazon will automatically pause ad spend on Sponsored Products ads when a product is out of stock. But it doesn\u2019t also pause Sponsored Brands, Sponsored Display, or DSP ads, which means you can waste a lot of money if you don\u2019t catch a stockout. <\/p>\n\n\n\n
There\u2019s a direct connection between your ad management strategy and your FBA inventory management strategy. Let\u2019s say your supplier delivers a big shipment of a certain product several weeks or months late. You want to be able to act fast to prevent or slow down a stockout. <\/p>\n\n\n\n
The first step might be to dramatically decrease your spending on ads for that product, so that fewer new customers are stumbling across it. <\/p>\n\n\n\n
These adjustments are easier to make when you have your ad and inventory data accessible under a single view. Rather than fumbling to combine your inventory and ad stats, you want to be able to see them all together. <\/p>\n\n\n\n
How do you get real-time inventory data? <\/strong><\/h3>\n\n\n\nEasier said than done, right? The problem is, building a complete view of your inventory levels isn\u2019t easy.<\/p>\n\n\n\n
Visualizing the data is tricky.<\/strong> Within Amazon\u2019s internal dashboards, it can be hard to unify all of this data. Advertising data appears in the Ad Console, while inventory reports show up in Seller Central or Vendor Central.<\/p>\n\n\n\nVendors have extra hoops to jump through.<\/strong> While Seller Central updates inventory data in close to real-time, Vendor Central is much slower on the jump. Vendor Central usually takes around 48 hours to refresh its inventory data. <\/p>\n\n\n\nOn a day like Prime Day, where every hour counts, that\u2019s a big delay. The good news for vendors: If you are a vendor and want real-time inventory data, you can now get it through Amazon\u2019s brand new rapid retail analytics<\/a> API. <\/p>\n\n\n\nThere\u2019s an easier way <\/strong><\/h3>\n\n\n\nRight now, a lot of brands and agencies attach custom workflows<\/strong> to their inventory data. These workflows typically either: <\/p>\n\n\n\n(1) Pause spend on products running low on inventory.<\/p>\n\n\n\n
(2) Raise the prices on low-in-stock products.<\/p>\n\n\n\n
At Intentwise, we wanted to make this even easier for our customers. We just rolled out an Inventory Overview<\/strong> dashboard, which automatically downloads inventory data from Amazon. We show you which products are \u201cin stock,\u201d \u201clow on stock,\u201d or \u201cout of stock.\u201d <\/p>\n\n\n\n![\"\"](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/figure>\n\n\n\nSoon we are rolling out functionality for automated rules to pause your ad spend once your product dips below a certain inventory threshold. In other words: You no longer have to worry about constantly refreshing your inventory reports in Amazon\u2019s console. <\/p>\n\n\n\n
That\u2019s one way for you to monitor your inventory on Prime Day. There are, of course, many other options out there. <\/p>\n\n\n\n
Whatever your strategy, though, make sure you take a forward-looking approach to inventory management. Prime Day is an important day to get right\u2014but it also shouldn\u2019t be the start and end of your inventory strategy.\u00a0<\/p>\n\n\n\n
For instance: Keep in mind that your Amazon inventory report disappears after 30 days<\/strong>. So if you want to compare your inventory levels year over year or even month over month, you\u2019re going to need to feed those reports somewhere<\/a>.<\/p>\n\n\n\n<\/p>\n\n\n\n
Amazon will automatically pause ad spend on Sponsored Products ads when a product is out of stock. But it doesn\u2019t also pause Sponsored Brands, Sponsored Display, or DSP ads, which means you can waste a lot of money if you don\u2019t catch a stockout. <\/p>\n\n\n\n
There\u2019s a direct connection between your ad management strategy and your FBA inventory management strategy. Let\u2019s say your supplier delivers a big shipment of a certain product several weeks or months late. You want to be able to act fast to prevent or slow down a stockout. <\/p>\n\n\n\n
The first step might be to dramatically decrease your spending on ads for that product, so that fewer new customers are stumbling across it. <\/p>\n\n\n\n
These adjustments are easier to make when you have your ad and inventory data accessible under a single view. Rather than fumbling to combine your inventory and ad stats, you want to be able to see them all together. <\/p>\n\n\n\n
How do you get real-time inventory data? <\/strong><\/h3>\n\n\n\nEasier said than done, right? The problem is, building a complete view of your inventory levels isn\u2019t easy.<\/p>\n\n\n\n
Visualizing the data is tricky.<\/strong> Within Amazon\u2019s internal dashboards, it can be hard to unify all of this data. Advertising data appears in the Ad Console, while inventory reports show up in Seller Central or Vendor Central.<\/p>\n\n\n\nVendors have extra hoops to jump through.<\/strong> While Seller Central updates inventory data in close to real-time, Vendor Central is much slower on the jump. Vendor Central usually takes around 48 hours to refresh its inventory data. <\/p>\n\n\n\nOn a day like Prime Day, where every hour counts, that\u2019s a big delay. The good news for vendors: If you are a vendor and want real-time inventory data, you can now get it through Amazon\u2019s brand new rapid retail analytics<\/a> API. <\/p>\n\n\n\nThere\u2019s an easier way <\/strong><\/h3>\n\n\n\nRight now, a lot of brands and agencies attach custom workflows<\/strong> to their inventory data. These workflows typically either: <\/p>\n\n\n\n(1) Pause spend on products running low on inventory.<\/p>\n\n\n\n
(2) Raise the prices on low-in-stock products.<\/p>\n\n\n\n
At Intentwise, we wanted to make this even easier for our customers. We just rolled out an Inventory Overview<\/strong> dashboard, which automatically downloads inventory data from Amazon. We show you which products are \u201cin stock,\u201d \u201clow on stock,\u201d or \u201cout of stock.\u201d <\/p>\n\n\n\n<\/figure>\n\n\n\nSoon we are rolling out functionality for automated rules to pause your ad spend once your product dips below a certain inventory threshold. In other words: You no longer have to worry about constantly refreshing your inventory reports in Amazon\u2019s console. <\/p>\n\n\n\n
That\u2019s one way for you to monitor your inventory on Prime Day. There are, of course, many other options out there. <\/p>\n\n\n\n
Whatever your strategy, though, make sure you take a forward-looking approach to inventory management. Prime Day is an important day to get right\u2014but it also shouldn\u2019t be the start and end of your inventory strategy.\u00a0<\/p>\n\n\n\n
For instance: Keep in mind that your Amazon inventory report disappears after 30 days<\/strong>. So if you want to compare your inventory levels year over year or even month over month, you\u2019re going to need to feed those reports somewhere<\/a>.<\/p>\n\n\n\n<\/p>\n\n\n\n
Vendors have extra hoops to jump through.<\/strong> While Seller Central updates inventory data in close to real-time, Vendor Central is much slower on the jump. Vendor Central usually takes around 48 hours to refresh its inventory data. <\/p>\n\n\n\n On a day like Prime Day, where every hour counts, that\u2019s a big delay. The good news for vendors: If you are a vendor and want real-time inventory data, you can now get it through Amazon\u2019s brand new rapid retail analytics<\/a> API. <\/p>\n\n\n\n Right now, a lot of brands and agencies attach custom workflows<\/strong> to their inventory data. These workflows typically either: <\/p>\n\n\n\n (1) Pause spend on products running low on inventory.<\/p>\n\n\n\n (2) Raise the prices on low-in-stock products.<\/p>\n\n\n\n At Intentwise, we wanted to make this even easier for our customers. We just rolled out an Inventory Overview<\/strong> dashboard, which automatically downloads inventory data from Amazon. We show you which products are \u201cin stock,\u201d \u201clow on stock,\u201d or \u201cout of stock.\u201d <\/p>\n\n\n\n Soon we are rolling out functionality for automated rules to pause your ad spend once your product dips below a certain inventory threshold. In other words: You no longer have to worry about constantly refreshing your inventory reports in Amazon\u2019s console. <\/p>\n\n\n\n That\u2019s one way for you to monitor your inventory on Prime Day. There are, of course, many other options out there. <\/p>\n\n\n\n Whatever your strategy, though, make sure you take a forward-looking approach to inventory management. Prime Day is an important day to get right\u2014but it also shouldn\u2019t be the start and end of your inventory strategy.\u00a0<\/p>\n\n\n\n For instance: Keep in mind that your Amazon inventory report disappears after 30 days<\/strong>. So if you want to compare your inventory levels year over year or even month over month, you\u2019re going to need to feed those reports somewhere<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\nThere\u2019s an easier way <\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/lh3.googleusercontent.com\/ErEBMznHfYa8a-Vq7iRVhFlh7uwUX4dDU4xWdLMYJURtkrW_424arnKraVQAo7FTuJ6HOzZ1CrW6E5afbgqVLAEi-xvSM9aPJJZQ2qsPCyEy7r2omWbonmJ7kZ7QReGmhqSFRRho-yguMjW3zquD9dE\")