{"id":26608,"date":"2023-05-18T11:47:43","date_gmt":"2023-05-18T19:47:43","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=26608"},"modified":"2024-02-06T07:23:56","modified_gmt":"2024-02-06T15:23:56","slug":"how-to-determine-a-starting-bid-for-new-ppc-keywords","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/","title":{"rendered":"How to determine a starting bid for new PPC keywords","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When you want to run ads on a new keyword in your pay-per-click campaign, choosing a starting bid can be daunting. The last thing you want is to overspend when trying to collect this initial performance data. So how do you decide how to craft your starting bid?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Intentwise, we know this challenge firsthand. We built a <a href=\"https:\/\/www.intentwise.com\/webinars\/ai-vs-rules-based-bid-management-amazon-ads\">sophisticated AI bidding tool<\/a> that optimizes bids based on your target ACoS. Choosing bids for keywords that don\u2019t have a lot of data\u2014including new keywords\u2014was among our biggest roadblocks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After all, AI is trained on big data sets. How do you get it to make a good prediction when you don\u2019t have much info to begin with?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We wanted to highlight some best practices we\u2019ve gleaned from fine-tuning our algorithm.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-first-things-first-bid-up-slowly\"><strong>First things first: Bid up slowly<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most basic way to set a bid on a new keyword is to be conservative about it. Start low, and then bid up over time, until your ads start receiving impressions and showing performance. Then you can begin to fill in the picture of how much each click is worth to you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seems simple, right? The problem is, it\u2019s not efficient to bid up <em>all<\/em> of your new or low-volume keywords at the same time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the keywords for these ads <strong>are probably going to perform much better than others<\/strong>. You should attempt to decide in advance which keywords those are, and focus on bidding those up first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, our AI bidding algorithm identifies these high-potential keywords by:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(a) evaluating the <strong>overall performance of the ad campaign<\/strong> to which your new keyword belongs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(b) <strong>studying similar keywords<\/strong> for insights&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-cluster-your-existing-keywords\"><strong>Step 2: Cluster your existing keywords&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can develop smart bid estimates for new keywords by analyzing your existing keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you\u2019ve already found success bidding on general keywords like \u201cshoes,\u201d then you can probably feel confident that a similar keyword\u2014\u201crunning shoes\u201d \u2014will be a high performer&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or say you sell a toothbrush that comes in both neon green and hot pink colors. If \u201cpink toothbrush\u201d is a good keyword for you, then \u201cgreen toothbrush\u201d is probably a high-potential keyword, too.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your starting bid for the two keywords will probably look a lot alike.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are intentionally simple examples, but the same principle applies even as you get more niche. If you aren\u2019t sure what bid to set, take cues from similar keywords already in the mix.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-try-a-dynamic-lookback-window\"><strong>Step 3: Try a dynamic lookback window<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CPCs fluctuate frequently, including on individual keywords. When you\u2019re running an ad campaign, you want to adjust your bids according to the most up-to-date performance data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means, ideally, you\u2019ll use a small lookback window to evaluate the recent success of a particular keyword\u2014say, 7 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you are having trouble getting enough data on a keyword, you should <strong>adjust the lookback window<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our Intentwise bidding AI, for example, uses what we call \u201c<strong>dynamic lookback windows<\/strong>.\u201d In essence, while we look to make our keyword data as recent as possible, sometimes we have to go further into the past to ensure we have <em>sufficient<\/em> data on each keyword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, the ideal lookback window can vary a lot depending on how much volume the keyword or the target has. For some keywords, we receive sufficient enough data to place highly accurate bids just by looking back 7 days into the past.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For others, we might extend our lookback window <strong>as much as 21 days<\/strong> in order to make the most informed bids.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting bids can be a complicated process to manage all on your own, and if you\u2019re lost, you might consider turning to a trusted technology provider, like Intentwise. We\u2019ve already built powerful AI and machine learning algorithms to solve this problem for you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We <a href=\"https:\/\/www.intentwise.com\/ad-optimizer\/amazon-advertising\">combine both rules-based and AI-based bidding tools<\/a>. That way, you can assert control where you want, while letting AI handle the bidding for you everywhere else.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>When you want to run ads on a new keyword in your pay-per-click campaign, choosing a starting bid can be daunting. The last thing you want is to overspend when trying to collect this initial performance data. So how do you decide how to craft your starting bid?&nbsp; At Intentwise, we know this challenge firsthand. [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":22,"featured_media":26609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[139,96],"class_list":["post-26608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-bidding","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to set a starting bid for new PPC keywords<\/title>\n<meta name=\"description\" content=\"When you&#039;re advertising on a new Amazon keyword, you can use dynamic lookback windows, clustering, and other tactics to set your initial bid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to determine a starting bid for new PPC keywords\" \/>\n<meta property=\"og:description\" content=\"When you&#039;re advertising on a new Amazon keyword, you can use dynamic lookback windows, clustering, and other tactics to set your initial bid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-18T19:47:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T15:23:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Hero-Image-Open-Graph-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1750\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Waters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Waters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/\"},\"author\":{\"name\":\"Michael Waters\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\"},\"headline\":\"How to determine a starting bid for new PPC keywords\",\"datePublished\":\"2023-05-18T19:47:43+00:00\",\"dateModified\":\"2024-02-06T15:23:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/\"},\"wordCount\":689,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Hero-Image-Open-Graph-5.jpg\",\"keywords\":[\"Bidding\",\"Mobile\"],\"articleSection\":[\"Ad Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/\",\"name\":\"How to set a starting bid for new PPC keywords\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Hero-Image-Open-Graph-5.jpg\",\"datePublished\":\"2023-05-18T19:47:43+00:00\",\"dateModified\":\"2024-02-06T15:23:56+00:00\",\"description\":\"When you're advertising on a new Amazon keyword, you can use dynamic lookback windows, clustering, and other tactics to set your initial bid.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Hero-Image-Open-Graph-5.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Hero-Image-Open-Graph-5.jpg\",\"width\":1750,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/how-to-determine-a-starting-bid-for-new-ppc-keywords\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ad Optimization\",\"item\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/.\\\/ad-optimization\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to determine a starting bid for new PPC keywords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"name\":\"Intentwise Blog\",\"description\":\"Amazon Analytics &amp; Advertising Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\",\"name\":\"Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"width\":256,\"height\":256,\"caption\":\"Intentwise\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/b792a03444bf9fe1673eec5daf7fae99\",\"name\":\"Michael Waters\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"url\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"contentUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI\",\"caption\":\"Michael Waters\"},\"description\":\"Senior content writer, Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/author\\\/michaelwatersintentwise-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to set a starting bid for new PPC keywords","description":"When you're advertising on a new Amazon keyword, you can use dynamic lookback windows, clustering, and other tactics to set your initial bid.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/","og_locale":"en_US","og_type":"article","og_title":"How to determine a starting bid for new PPC keywords","og_description":"When you're advertising on a new Amazon keyword, you can use dynamic lookback windows, clustering, and other tactics to set your initial bid.","og_url":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/","og_site_name":"Intentwise Blog","article_published_time":"2023-05-18T19:47:43+00:00","article_modified_time":"2024-02-06T15:23:56+00:00","og_image":[{"width":1750,"height":1000,"url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Hero-Image-Open-Graph-5.jpg","type":"image\/jpeg"}],"author":"Michael Waters","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Waters","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/#article","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/"},"author":{"name":"Michael Waters","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99"},"headline":"How to determine a starting bid for new PPC keywords","datePublished":"2023-05-18T19:47:43+00:00","dateModified":"2024-02-06T15:23:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/"},"wordCount":689,"commentCount":0,"publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Hero-Image-Open-Graph-5.jpg","keywords":["Bidding","Mobile"],"articleSection":["Ad Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/","url":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/","name":"How to set a starting bid for new PPC keywords","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/#primaryimage"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Hero-Image-Open-Graph-5.jpg","datePublished":"2023-05-18T19:47:43+00:00","dateModified":"2024-02-06T15:23:56+00:00","description":"When you're advertising on a new Amazon keyword, you can use dynamic lookback windows, clustering, and other tactics to set your initial bid.","breadcrumb":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/#primaryimage","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Hero-Image-Open-Graph-5.jpg","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Hero-Image-Open-Graph-5.jpg","width":1750,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/how-to-determine-a-starting-bid-for-new-ppc-keywords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ad Optimization","item":"https:\/\/www.intentwise.com\/blog\/.\/ad-optimization\/"},{"@type":"ListItem","position":2,"name":"How to determine a starting bid for new PPC keywords"}]},{"@type":"WebSite","@id":"https:\/\/www.intentwise.com\/blog\/#website","url":"https:\/\/www.intentwise.com\/blog\/","name":"Intentwise Blog","description":"Amazon Analytics &amp; Advertising Software","publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intentwise.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intentwise.com\/blog\/#organization","name":"Intentwise","url":"https:\/\/www.intentwise.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","width":256,"height":256,"caption":"Intentwise"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/b792a03444bf9fe1673eec5daf7fae99","name":"Michael Waters","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","url":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","contentUrl":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocK8NgD1p_6vDhk06IqnMKXDnxTfjSjK3-VxS9-MMBHnowhzlfI","caption":"Michael Waters"},"description":"Senior content writer, Intentwise","url":"https:\/\/www.intentwise.com\/blog\/author\/michaelwatersintentwise-com\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/26608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/comments?post=26608"}],"version-history":[{"count":0,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/26608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media\/26609"}],"wp:attachment":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media?parent=26608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/categories?post=26608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/tags?post=26608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}