{"id":26542,"date":"2023-04-24T06:59:16","date_gmt":"2023-04-24T14:59:16","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=26542"},"modified":"2023-12-12T05:07:18","modified_gmt":"2023-12-12T13:07:18","slug":"explained-how-long-does-amazon-keep-your-ad-reports","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/explained-how-long-does-amazon-keep-your-ad-reports\/","title":{"rendered":"Explained: How long does Amazon keep your ad reports?\u00a0","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

We\u2019ve seen this pattern play out again and again: A brand owner wants to compare their most recent Amazon ad metrics to the year prior. They log into their Amazon account\u2014and then they realize their historical data is gone. <\/p>\n\n\n\n

The reality of advertising on Amazon is that, in most cases, your data disappears<\/strong> after 2-3 months<\/strong>.  <\/p>\n\n\n\n

Here\u2019s what that means: Past the 2-to-3-month mark, you can\u2019t access your ad performance reports unless you are actively downloading and saving your data from Amazon. <\/p>\n\n\n\n

You can still get some of the basic campaign metrics that show up in your Ad Console, such as sales or impressions, for a long time. But the more specific reports, such as the search term report<\/strong> or other advertising reports<\/strong>, disappear quickly. <\/p>\n\n\n\n

Say you want to know how your performance on a search term differed in 2022 vs. 2023. To get these numbers, you should have already downloaded and stored your search term reports for those date ranges in a digital warehouse. If you didn\u2019t, you might be out of luck. <\/p>\n\n\n\n

How do I know when my ad data will disappear? <\/strong><\/h3>\n\n\n\n

So how can you actually know the historical reporting window for each of your ad campaigns? Unfortunately, assessing lookback periods on Amazon\u2019s ad data is difficult because of the sheer variety of reports that Amazon offers (and the different lookback windows for each). <\/p>\n\n\n\n

There are a couple of wrinkles to disentangling this information.<\/p>\n\n\n\n

The first wrinkle: It depends on whether you\u2019re viewing your data directly on Amazon\u2019s Ad Console, or whether you\u2019re using an API to feed your Amazon data into a different location. <\/p>\n\n\n\n

Let\u2019s start with the APIs<\/strong>. For a long time, the basic data for all of your sponsored ads only went back 60 days<\/strong>. But Amazon recently released<\/a> version 3 of its API, which allows for historical reporting periods of up to 95 days <\/strong>specifically for Sponsored Products ads. <\/p>\n\n\n\n

Now, you can get data for Sponsored Products ads that ran just over three months into the past. Sponsored Brands and Sponsored Display, by contrast, still have a 60-day lookback window.<\/p>\n\n\n\n

Now let\u2019s turn to the Ad Console. <\/strong>In your Ad Console, you have access to numerous different ad reports<\/a>, from search term reports to keyword placement reports. <\/p>\n\n\n\n

These reports vary depending on the type of ad you use: Sponsored Brands, Sponsored Products, and Sponsored Display have different reports. Each of these reports also has different historical reporting periods.  <\/p>\n\n\n\n

To see what we mean, let\u2019s go through some examples of Ad Console reports. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Targeting Report<\/strong> <\/p>\n\n\n\n