{"id":26137,"date":"2023-03-13T11:47:07","date_gmt":"2023-03-13T19:47:07","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=26137"},"modified":"2024-02-06T06:17:13","modified_gmt":"2024-02-06T14:17:13","slug":"the-storyline-we-are-following-at-prosper-show-2023","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/the-storyline-we-are-following-at-prosper-show-2023\/","title":{"rendered":"The storyline we are following at Prosper Show 2023","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This week, we\u2019ll be at Prosper Show, one of the biggest conferences for Amazon and Walmart marketplace sellers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From March 13-15, experienced e-commerce sellers, agencies, and solutions providers will descend on Las Vegas to exchange insights about retail media, shipping &amp; logistics, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-did-we-learn-from-previous-renditions-of-prosper-show-nbsp\"><strong>What did we learn from previous renditions of Prosper Show?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each year, Prosper Show tends to have one overarching takeaway:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2021<\/strong>, for instance, was undoubtedly the year of the Amazon aggregator. Thrasio set up a booth, and Acquco memorably passed out shirts that <a href=\"https:\/\/www.cnbc.com\/2021\/07\/15\/amazon-seller-aggregator-acquco-giving-away-tesla-model-y-for-referrals.html\">proclaimed<\/a> \u201cRefer a Seller, get a Tesla.\u201d&nbsp;<\/li>\n\n\n\n<li>Coming off the worst of the global shipping delays, <strong>2022<\/strong> <a href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/trivium-groups-mina-elias-on-amazon-advertising-trends\/\">focused<\/a> heavily on optimizing supply chains and cutting down on product returns.<\/li>\n\n\n\n<li><strong>2023<\/strong> is still a question mark\u2014but judging by the lineup so far, e-commerce insiders will have profitability on their minds.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What we have our eye on this year: <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no secret that we are in a period of slowing e-commerce growth, following the explosion in 2020 and recent uncertainty in the economy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means brands are thinking a lot more about how to grow more sustainably\u2014in other words, how to turn profits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Profitability seems likely to become the theme of this year\u2019s event. A number of the presentations we are looking forward to at Prosper will focus on ways to drive growth more cost effectively.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To name just a few themes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prospershow.com\/conference\/agenda\/#silent-profit-killers-strangling-your-ability-to-scale\">Reducing<\/a> shipping costs across the supply chain<\/li>\n\n\n\n<li><a href=\"https:\/\/prospershow.com\/conference\/agenda\/#unlock-the-secrets-to-skyrocketing-sales-and-bulletproof-margins-through-holistic-optimization\">Streamlining<\/a> operations to pad out profit margins<\/li>\n\n\n\n<li><a href=\"https:\/\/prospershow.com\/conference\/agenda\/#sell-emotions-not-products-how-to-win-the-pricing-war-by-building-a-brand-with-effective-visual-content\">Using visuals<\/a> and visual content to convert consumers without as much ad spending<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>And if you&#8217;re coming to Prosper Show, the Intentwise team would love to meet you<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/03\/prosper-show-intentwise-1024x536.jpeg\" alt=\"\" class=\"wp-image-26139\" srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/03\/prosper-show-intentwise-1024x536.jpeg 1024w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/03\/prosper-show-intentwise-300x157.jpeg 300w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/03\/prosper-show-intentwise-768x402.jpeg 768w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/03\/prosper-show-intentwise-1536x803.jpeg 1536w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/03\/prosper-show-intentwise-560x293.jpeg 560w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2023\/03\/prosper-show-intentwise.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We will be at <strong>booth number 1232<\/strong>. Come stop by! We\u2019d love to meet you and talk about your Amazon and Ecommerce data challenges.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sreenath Reddy, Intentwise CEO, will also be <a href=\"https:\/\/prospershow.com\/conference\/agenda\/#unlocking-value-from-a-treasure-of-information-amazon-shares-with-a-sound-data-strategy\">speaking<\/a> on <strong>Tuesday, March 14 at 3:10<\/strong> on how unifying your fragmented data sources across Amazon can help you make smarter decisions about your retail media ad spend\u2014and, of course, increase profitability in the long run.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What else we&#8217;re reading this week:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A new <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-03-09\/walmart-chips-away-at-amazon-s-lead-in-wealthy-online-shoppers\">Bloomberg article<\/a>, &#8220;<strong>Walmart Chips Away at Amazon\u2019s Lead in a Key Area: Wealthy Online Shoppers<\/strong>,&#8221; features commentary from Intentwise CEO Sreenath Reddy. In the article, Sreenath told Bloomberg, &#8220;I think Walmart+ is about more than just handing savings to people.&#8221; Rather, &#8220;It\u2019s connecting the online and offline world in a way that wasn\u2019t possible before.&#8221;<br><\/li>\n\n\n\n<li>Want to understand how <strong>Amazon&#8217;s Selling Partner API <\/strong>can give you a clearer view of your business? Sreenath breaks it down for readers <a href=\"https:\/\/advertising.amazon.com\/blog\/how-to-increase-ad-spend-efficiency-intentwise\">over on the Amazon Advertising blog<\/a>.&nbsp;<br><\/li>\n\n\n\n<li>Walmart&#8217;s U.S. ad revenues will <strong>grow 42%<\/strong> in 2023, <a href=\"https:\/\/www.insiderintelligence.com\/content\/walmart-looks-retail-media-services-boost-its-bottom-line\">according to<\/a> a recent forecast from Insider Intelligence.<\/li>\n<\/ul>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>This week, we\u2019ll be at Prosper Show, one of the biggest conferences for Amazon and Walmart marketplace sellers.&nbsp; From March 13-15, experienced e-commerce sellers, agencies, and solutions providers will descend on Las Vegas to exchange insights about retail media, shipping &amp; logistics, and more.&nbsp; What did we learn from previous renditions of Prosper Show?&nbsp; Each [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":22,"featured_media":26481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[20],"tags":[108,155,67],"class_list":["post-26137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-advertising","tag-conferences","tag-newsletter","tag-retail-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The #1 storyline of Prosper Show 2023<\/title>\n<meta name=\"description\" content=\"At the annual conference for Amazon and Walmart marketplace sellers, the unspoken theme is set to be profitability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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