{"id":25910,"date":"2022-09-22T19:05:48","date_gmt":"2022-09-22T19:05:48","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=25910"},"modified":"2025-04-03T03:46:48","modified_gmt":"2025-04-03T11:46:48","slug":"five-key-takeaways-from-amazon-accelerate-2022","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/retail-media\/five-key-takeaways-from-amazon-accelerate-2022\/","title":{"rendered":"Five Key Takeaways from Amazon Accelerate 2022","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

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Amazon announced several new features last week at its sellers conference, Amazon Accelerate<\/a>, held virtually and in-person in Seattle. Here are several big takeaways:<\/p>\n\n\n\n

Customers ask Alexa<\/h2>\n\n\n\n

With this new feature on product pages, sellers can respond to questions buyers ask Alexa. Customers ask Alexa<\/a> will be available on Seller Central to sellers registered with Amazon Brand Registry. This will start as invite-only next month and will roll out broadly next year.<\/p>\n\n\n\n

Sponsored Brands and Buy with Prime<\/h2>\n\n\n\n

Invited sellers can now leverage Sponsored Brands ads<\/a> to drive traffic to off-Amazon websites through Buy with Prime pages within Amazon stores.<\/p>\n\n\n\n

Tailored Audiences (beta)<\/h2>\n\n\n\n

Sellers that use the Amazon Customer Engagement tool can engage with repeat, high-spend, and recent customers via email marketing campaigns.<\/p>\n\n\n\n

Fulfillment by Amazon (FBA) Dashboard<\/h2>\n\n\n\n

This consolidated dashboard<\/a> includes a list of actions to grow the business, a summary of shipments and defects, stock keeping units (SKUs) that need replenishment, and excess inventory.<\/p>\n\n\n\n

Dashboard Updates<\/h2>\n\n\n\n

Amazon announced several dashboard updates, including:<\/p>\n\n\n\n