{"id":25789,"date":"2022-09-01T16:55:33","date_gmt":"2022-09-01T16:55:33","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=25789"},"modified":"2024-02-06T06:19:46","modified_gmt":"2024-02-06T14:19:46","slug":"analytics-for-retail-media-transformation","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/retail-media\/analytics-for-retail-media-transformation\/","title":{"rendered":"DXL Group&#8217;s Caitlin Jondro on Driving Retail Media Transformation with Analytics","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of <a href=\"https:\/\/www.intentwise.com\/blog\/tag\/expert-connect\/\">Expert Connect<\/a>, I spoke with Caitlin Jondro from <a href=\"https:\/\/www.dxl.com\/\">DXL Group<\/a> about various topics including acquiring new customers on Amazon, measuring customer journeys on multiple channels, differentiating products on marketplaces, and the importance of analytics in retail media. 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Watch the full conversation here:<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":25797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[82],"tags":[69,85],"class_list":["post-25789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-media","tag-amazon-advertising","tag-expert-connect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Driving Retail Media Transformation with Analytics<\/title>\n<meta name=\"description\" content=\"This episode discusses customer acquisition on Amazon, cross-channel sales impact, and the importance of analytics in retail media.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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