{"id":24641,"date":"2022-04-29T16:32:30","date_gmt":"2022-04-29T16:32:30","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=24641"},"modified":"2024-02-06T06:09:01","modified_gmt":"2024-02-06T14:09:01","slug":"amazon-announces-q1-2022-earnings","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/retail-media\/amazon-announces-q1-2022-earnings\/","title":{"rendered":"Amazon Announces Q1 2022 Earnings","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Amazon announced its <a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2022\/Amazon.com-Announces-First-Quarter-Results-f0188db95\/\">latest quarterly earnings report<\/a>, reflecting business performance for the first quarter of 2022. This quarterly report is the second to specifically call out advertising revenue into a separate category, <a href=\"https:\/\/www.intentwise.com\/blog\/retail-media\/amazon-breaks-out-ad-revenue-for-the-first-time\/\">first introduced in Q4 2021<\/a>.<\/p>\n\n\n\n<p>In Q1 2022, net sales grew by 7%, while operating income came in at $3.7 billion, both of which were within guidance. However, Amazon reported its first quarterly net loss since 2015.<\/p>\n\n\n\n<p>Among other highlights, Amazon introduced \u201cBuy with Prime,\u201d a new offering that allows Amazon Prime members to buy online off-Amazon and still avail the benefits of Prime membership. Prime Day is scheduled for July. Amazon\u2019s foray into healthcare continues with the expansion of Amazon Care, which is both in-person and virtual health services. Amazon also plans to launch more than 3,000 low-orbit satellites to deliver broadband access to underserved communities in an initiative called <a href=\"https:\/\/www.aboutamazon.com\/news\/innovation-at-amazon\/amazon-makes-historic-launch-investment-to-advance-project-kuiper\">Project Kuiper<\/a>.<\/p>\n\n\n\n<p>Below are a few key metrics from the earnings report.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amazon-advertising-revenue-up-by-25-year-over-year\">Amazon Advertising Revenue Up by 25% Year Over Year<\/h2>\n\n\n\n<p>Ad revenue continues to grow, albeit at a slower pace. Amazon\u2019s 2021 ad revenue was $31 billion. At a 25-30% growth rate, our estimate for 2022 ad revenue is approximately $40 billion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"744\" src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture1-1024x744.png\" alt=\"\" class=\"wp-image-24645\" srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture1-1024x744.png 1024w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture1-300x218.png 300w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture1-768x558.png 768w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture1-1536x1116.png 1536w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture1-2048x1487.png 2048w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture1-560x407.png 560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Web Services Continue Strong Growth<\/h2>\n\n\n\n<p>Amazon Web Services (AWS) and advertising continue to be key growth drivers for the company.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"742\" data-src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture2-1024x742.png\" alt=\"\" class=\"wp-image-24647 lazyload\" data-srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture2-1024x742.png 1024w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture2-300x218.png 300w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture2-768x557.png 768w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture2-1536x1114.png 1536w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture2-2048x1485.png 2048w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture2-560x406.png 560w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/742;\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Net Sales Guidance vs. Reported Growth<\/h2>\n\n\n\n<p>Sales growth guidance continues to be in single digits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" data-src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture3-1-1024x692.png\" alt=\"\" class=\"wp-image-24650 lazyload\" data-srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture3-1-1024x692.png 1024w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture3-1-300x203.png 300w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture3-1-768x519.png 768w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture3-1-560x378.png 560w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/Picture3-1.png 1070w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/692;\" \/><\/figure>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Amazon announced its latest quarterly earnings report, reflecting business performance for the first quarter of 2022. This quarterly report is the second to specifically call out advertising revenue into a separate category, first introduced in Q4 2021. In Q1 2022, net sales grew by 7%, while operating income came in at $3.7 billion, both of [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":24654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[82],"tags":[69],"class_list":["post-24641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-media","tag-amazon-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon Announces Q1 2022 Earnings<\/title>\n<meta name=\"description\" content=\"In Q1 2022, Amazon&#039;s net sales grew by 7%, within guidance. 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However, Amazon reported its first quarterly net loss since 2015, and ads growth slowed down.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/retail-media\/amazon-announces-q1-2022-earnings\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-29T16:32:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T14:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2022\/04\/AmazonQ12022hero.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sreenath Reddy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sreenath Reddy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/retail-media\\\/amazon-announces-q1-2022-earnings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/retail-media\\\/amazon-announces-q1-2022-earnings\\\/\"},\"author\":{\"name\":\"Sreenath Reddy\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/c71ae749d72eb9b7c140641ff76b0f85\"},\"headline\":\"Amazon Announces Q1 2022 Earnings\",\"datePublished\":\"2022-04-29T16:32:30+00:00\",\"dateModified\":\"2024-02-06T14:09:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/retail-media\\\/amazon-announces-q1-2022-earnings\\\/\"},\"wordCount\":226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/retail-media\\\/amazon-announces-q1-2022-earnings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/AmazonQ12022hero.png\",\"keywords\":[\"Amazon Advertising\"],\"articleSection\":[\"Retail Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/retail-media\\\/amazon-announces-q1-2022-earnings\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/retail-media\\\/amazon-announces-q1-2022-earnings\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/retail-media\\\/amazon-announces-q1-2022-earnings\\\/\",\"name\":\"Amazon Announces Q1 2022 Earnings\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/retail-media\\\/amazon-announces-q1-2022-earnings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/retail-media\\\/amazon-announces-q1-2022-earnings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/AmazonQ12022hero.png\",\"datePublished\":\"2022-04-29T16:32:30+00:00\",\"dateModified\":\"2024-02-06T14:09:01+00:00\",\"description\":\"In Q1 2022, Amazon's net sales grew by 7%, within guidance. 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